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Whether you own a startup or already have an established business, SEO is essential to your online success. Nevertheless, getting organic traffic is difficult. Without the right resources and knowledge, it can do more harm than good.
There are two solutions when it comes to SEO for your online business. Either learn SEO and do it yourself, or outsource the work to a freelancer or SEO company. SEO is not rocket science, but many entrepreneurs find it too time consuming. In that case, outsourcing SEO is the right solution, but you need to know if the SEO firm is helping or ruining your online business.
Analyze the performance of your SEO company.
Until you can prove your SEO company is trustworthy, be skeptical and don’t rely solely on their reports.There are many cases of websites being penalized by Google for creating backlinks that violate Google’s guidelines. I have. You want to avoid such situations.
Assuming you’ve already installed Google Analytics on your site, here are some tips to easily monitor your SEO campaigns. You can choose to receive email or mobile alerts when your traffic drops or increases significantly. Here’s how to do it:
1. Go to Google Analytics and from the top menu[管理]Click.
2.[ビュー]from the column,[新しいビューの作成]Choose.
3. Give your new report view a name (such as “Organic”), select a time zone,[ビューの作成]Click.
4. Newly created[ビュー]and select[チャンネル設定]Click[チャンネル グループ]Choose.
5. The default channel group includes all traffic channels, but this is not what you want.[アクション]Click the dropdown menu and[編集]Click.
6. Keep only the “Organic Search” channel. Remove all remaining channels,[保存]Click.
7. Once the organic view is created, go to the Reports tab in Google Analytics and from the left sidebar select[インテリジェンス イベント],[概要]Click
8. On the next page,[カスタム アラート]Click[カスタム アラートの管理]Click.
9. Select the organic traffic view you created and click[新しいアラート]Click.
10. Choose a name for the alert and choose to receive these daily email alerts when your organic traffic drops below a certain value. If you live in the US, you can also set your phone to receive alerts by text message.
In addition to Google Analytics, you should also use Google Webmaster Tools. If there is a problem with your website, this tool will send you an alert email. If your website has crawling issues or security issues, Google Webmaster Tools is the first place to check.
RELATED: Top 4 Reasons SEO Is Dead
Configure the monitor backlinks tool.
Besides analyzing how your traffic is changing, you should also pay attention to backlinks built by SEO companies. Backlinks are the most important ranking factor and can make the difference between a successful SEO campaign and a disastrous one.
Your website can get penalized if your SEO company builds low quality backlinks.Don’t leave everything in the hands of an SEO company. These companies may provide partial reports. They know you don’t want to see it, so they refuse to show you the low-quality links they build.
Use SEO tools like Monitor Backlinks to track your SEO campaigns. Everything else is automated when you first connect your account to Google Analytics. As your website gains or loses backlinks, you’ll receive a list with these links in your email inbox. Apart from these alerts, you also get weekly reports on your website’s keyword rankings and overall SEO performance. Here’s how to get started:
1. Register an account at MonitorBacklinks.com.
2. Follow the setup wizard to connect your website with your Google Analytics account.
3. Enter the list of keywords you want to track ranking for.
That’s basically it. When your SEO company builds backlinks for your website, you will know in advance, using SEO tools will prevent unwanted situations of inappropriate his SEO work on your website. You can avoid it.
What’s the difference between a good backlink and a bad backlink? You can judge the quality of your backlinks at a glance.
Related: Why SEO Is Much Easier Than You Think
What are quality backlinks?
SEO is not an exact science, so some people may have different opinions about what constitutes quality backlinks. Nevertheless, all his SEO experts agree on the following points.
- Backlinks are good if they come from relevant sources. If you run an online baby store, your goal is to get a link from her parenting website. Google will be flagged if there is a link from a betting website.
- Good backlinks come from reliable sources. If your website has links from high quality websites, it will be considered trustworthy by search engines.
- The above two features have something in common. That means they are hard to come by. The more complicated it is to get backlinks, the more likely competitors will have a hard time duplicating your links.
- The link is good when sending traffic. A common beginner mistake is to think that SEO is all about link building. that’s wrong. It is also important to disseminate information about your business in communities interested in using your products and website.
- In-content links are much more valuable than other backlinks.
- Your link is not reciprocal.
- Fewer external links.
RELATED: 5 Super Simple SEO Hacks That Will Save You Time
What are low quality backlinks?
Low quality backlinks are the ones that can destroy your search engine rankings. To keep low-quality backlinks away from your site, you should avoid:
- Backlinks from websites unrelated to your niche.
- Links from sites with a bad reputation.
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Blog network backlinks.
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Sidebar or site-wide backlinks.
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Links from very thin, low-quality websites.
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Backlinks from gambling and porn websites.
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Links from websites with little social media activity can raise suspicion.
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Directories, blog comments and all the links you can easily build.
Just because you outsource your SEO to a company or freelancer doesn’t mean you can stop monitoring your website’s behavior. That’s why many of his SEO companies went bankrupt after Google implemented major algorithm updates such as Penguin and Panda.
Treat an SEO company as a partner, but don’t trust them outright until they prove they are trustworthy. Also pay attention to the link.
RELATED: 5 ways small businesses can compete with giants in SEO
