Privacy-centric search engine DuckDuckGo (opens in new tab) announced that it reached a major milestone by confirming that it processed over 100 million user search queries in a single day for the first time ever. This landmark number represents a significant moment for the search engine, which was founded in 2008.
Since its inception, the company has seen sustained growth, although its traffic has lagged somewhat behind industry leader Google. Nonetheless, since August 2020, DuckDuckGo regularly manages over 2 billion search queries per month and, unlike Google’s own search engine or Bing, is the default search on any device. Considering it’s not even a platform, this is pretty impressive.
In fact, despite its recent growth, DuckDuckGo continues to advocate for fairer competition practices in the search engine space.in a blog post (opens in new tab) In an article written late last year, the company argued that the fact that it takes a 15-step process to set DuckDuckGo as your personal default browser is a bad choice for consumers.
While more and more tech companies appear to be starting to take privacy more seriously, there’s no doubt that many customers are concerned about the sheer amount of data they pass through on a daily basis.
In addition to the growing popularity of DuckDuckGo, privacy-focused apps Telegram and Signal are also seeing surges in user numbers, and even the tech giants are starting to take privacy more seriously. Google is now working on its own privacy sandbox (opens in new tab) Meanwhile, Apple recently required all developers to add a privacy label. (opens in new tab) For App Store products.
Given that privacy is becoming more and more important to online users, it’s no surprise that DuckDuckGo continues its upward growth trajectory.
Via ZDNet (opens in new tab)