Paris/San Francisco Tuesday 13 December 2022 – Platform.sh, an integrated, secure, enterprise-grade platform for building, running, and scaling web applications, today released data outlining website traffic for e-commerce websites during the holiday shopping season. clarified. For one of the biggest retail events of the year, e-commerce websites had to handle up to 80% more website traffic than any other week or month in 2022. The US and APAC had 2 billion visits on Black Friday alone.
Even though the cost of living crisis was expected to dampen shopper enthusiasm, the early holiday sales associated with November still attracted many website visitors. On Cyber Monday, he saw a 50% increase in e-commerce website visitors compared to an average Monday in 2022. And it seems restless for online retailers as the holiday season is in full swing. Website traffic increased by 24% in the first week of December, bringing him over 1 billion website visits per day this week compared to the 2022 average.
E-commerce websites had to handle up to 80% more website traffic at the beginning of the holiday shopping season.
These seasonal peaks in demand present significant challenges for e-commerce companies. Short, sharp spikes in traffic and associated transactions can overwhelm systems designed for much smaller numbers. In addition to marketing teams working to coordinate promotions in real-time, developer teams are under tremendous pressure to ensure information is accurate and website performance is optimal. As a result, the ecommerce development team deployed 10% more of him on Black Friday than his websites in any other sector, according to Platform.sh data.
Platform.sh CEO Fred Plais said: “Higher user demand makes us more sensitive to things going wrong, but in one of the biggest retail periods of the calendar year, a rapidly changing business must be flexible and agile to potential changes. No. That’s why Platform.sh offers a code freeze policy to allow development teams to deploy and fine-tune their website at any time.”
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The data used in this article is based on a sample of 12,000 websites running on Platform.sh in Europe, US, and APAC.
About Platform.sh
Platform.sh is an integrated, secure, enterprise-grade platform for building, running, and scaling web applications. Founded in 2015, the company is headquartered in Paris and San Francisco. Platform.sh employs over 400 people in 39 countries and is available in Europe, US and Asia through global partnerships with AWS, GCP, Azure and OVHcloud.
Platform.sh is a member of FrenchTech 120 and Gaia-X and was recently included in the FT1000 list of the fastest growing European companies. The company, which offers a 100% remote working environment, is a certified “Great Place to Work” and counts leading brands as customers such as Adobe Magento, Gap, Nestle, Orange, The British Council, The Financial Times and Unicef. I’m here. https://platform.sh/
