Each company’s content marketing plan can look a little different. There are many strategies for increasing your influence and getting your content seen by more people. Here, members of the online small business community share some options to try if you’re ready to improve your marketing efforts.
Improve content performance
Creating content can take a considerable amount of time. So we want to get as much benefit from each piece of content as possible. Learn how to improve the performance of your content in this Platter of Gold post by Adeyemi Adisa.
Rank content without backlinks
Backlinks can quickly increase the visibility of your online content. However, you do not have complete control over linking to content. To rank your content anyway, read the tips in this post by Erik Emanuelli. Then visit BizSugar to see what members have to say.
Use These Link Building Tactics To Promote Your Local Business
While you can’t control every aspect of link building, there are some things you can do to improve in this area. However, your strategy may differ depending on the type of business you are trying to promote. For local businesses, read the tips in this Search Engine Watch post by Guy Sheetrit.
Build your audience by giving back
Building an audience is essential to making sure your content is impactful. And there are many ways to achieve this goal. But one outstanding option, especially during this time, is to give back in some way. For more information, see Content by Ann Gynn in her Marketing Institute post.
Drive Results with These Ecommerce Marketing Techniques
It is usually wise to align your marketing strategy with your industry. Specifically, ecommerce marketers typically focus on strategies that drive rapid online sales. Moss Clement details several strategies that yield results in this Your Browser blog post.
Plan for a successful product launch
Product-based businesses can make their marketing even more specific when they launch new inventory. Learn more about planning for a successful product launch in this Poll the People post by Nada Bundalo.
Get clicks to your site from Instagram
Instagram can serve a powerful marketing purpose for small businesses. But ultimately, most companies want those followers to their own website. Get tips on doing just that in this Pixel Productions post by Kelly Bliss.
Include these essential elements in modern web design
Bringing these potential customers to your site makes a good impression with good design and showcases your content well. To give your site a modern look, integrate elements from this Crowdspring post by Rizza DC.
Finding the Best Uses for BuzzSumo
The benefits of business tools go beyond just choosing the right tool. It’s also about finding the best uses for them. BuzzSumo is a popular option for content marketing. Also, Sandeep Mallya provides tips for using it in this his 99signals post. After reading, visit the BizSugar Community to read comments from the community.
Use these tech trends for effective marketing
An effective marketing strategy doesn’t just include useful and relevant content. Technical details can also affect how many people view your content and other marketing messages. Read this eAskme post by Guarav Kumar for tips on these factors.
If you’d like to suggest your favorite small business content for consideration in an upcoming community roundup, please send your news tip to email@example.com.
Image: Envato Elements
Learn more: Content marketing