The more people find your website on search engines like Google, the more customers, sales, and leads you generate. Concise and simple. This process is called search engine optimization, or SEO for short.
Things get pretty easy when it comes to selling SEO services to prospects who are familiar with this process. But what if he’s actually dealing with a prospect who doesn’t know what SEO is?That’s when things get tricky.
Working in the local marketing trenches, I was able to rank local marketing agencies on many of the top marketing search terms. We have achieved first page rankings for thousands of customers and have taught other digital his SEO strategies to other digital his marketers through his training at his marketing school, Offline Sharks .
So if you’re an entrepreneur or business owner selling SEO as a service, how do you effectively explain how it works?
This is a great opportunity not only to show your expertise by explaining the inner workings of SEO, but also to show how SEO works for your business. If your clients trust you to know what you’re doing and how it benefits them, it’s easy to close deals.
Before delving into SEO lessons, ask how much your client knows. This will give you an idea of how to make your message the most concise and whether you need any material. Then you can do some SEO basics.
Remember to build on their demonstrated knowledge by referencing what they told you they knew. Keep their interest when using
Customize the information below to be relevant to each client and their industry.
What is SEO (for those who don’t know SEO)
As mentioned earlier, SEO stands for Search Engine Optimization and is the process of setting up your website, digital marketing and online accounts to appear higher and ideally higher in online search results for your target audience. process.
People usually talk about website SEO and getting webpages to rank higher in Google search results. Google has an ever-evolving algorithm that constantly ranks dozens of factors to determine if one of your website’s pages is a useful result for Google Search.
Here’s an example that’s relevant to your customer’s business. For example: “George, a prospective customer, drives to the dry cleaner’s and finds it closed on Sundays, so he enters ‘dry cleaner’s business days’ into his phone. Google showed him 12 dry cleaners open near him and he picked one out of the top 3 dry cleaners. When SEO is done right, your business [Your Name] Your dry cleaning will appear higher in search engine results every time, and more customers will choose you. ”
Explain to your clients that you can and should optimize for more than just your website, and that there are hundreds of search engines besides Google. It appears on review sites and business listings in directories, social media accounts, business profiles, and anywhere people search for your service or product.
Essentially, SEO is about setting up your online presence in a way that tells search engines and the people who use it that you have exactly what they are looking for. Local SEO adds a location ID to let search engines know that your business is highly relevant to people searching in your service area.
How does SEO work (if clients don’t know how SEO works)?
Search engine optimization falls into two categories: onsite (what you can do to or on your website) and offsite (what you can optimize or do online outside your website).
Onsite SEO activities ensure that your website is configured and updated in a way that optimizes the technical aspects of your website and makes it easier for search engines to know exactly who you are, what you do and where you are. increase. Google “crawls” his website for that information and stores it so it can determine when to match someone’s search.
For example, onsite SEO covers things like:
• Site structure: Does your website make sense and is it easy for users to navigate?
• Page speed: Google doesn’t want to suggest slow sites, so slow loading will hurt your ranking.
• Content: Post quality content and use keywords to tell search engines how and where to find them.
Offsite SEO is anything you do outside of your website to improve your ranking in search engines. A website’s popularity, relevance, authority, reviews, etc. are established by other her websites and people on the internet. For example, Google reviews can have a significant impact on search engine rankings in local search results, and being linked to your website from other websites means that other people find your page useful. It increases the authority of your business, which means that you are considered trustworthy by us.
While onsite SEO secures a foundation that search engines approve of and want to use in their results, many offsite optimization activities build a quality internet presence. Remember, the effectiveness of offsite SEO depends on human behavior. Are people clicking on your website? Are they sharing or mentioning your content on social media? Are content creators on other websites linking to your webpage? Are you? These are the things that encourage Google to put your optimized website in front of more people.
Breaking down a client’s SEO can be difficult.
Explaining SEO to non-SEO business owners and decision makers can be difficult. Especially if you’ve been doing SEO yourself for a long time and have now automated most of the process. But this is where you can really get clients and prospects.
Use the client’s language, build on what the client already knows, and include analogies and examples from industries where the end result ranks higher and the company’s growing customer base.
