The alliance is the Hapag Movement’s first official digital platform collaboration, providing an additional channel for the #UniteVsHunger campaign to raise awareness about food insecurity and make it easier for people to send aid to those in need. increase.
“Our vision behind the Hapag Movement is to achieve sustainable and inclusive development by leveraging technology to democratize the ability of nation-builders to help. By signing up as a social platform partner, we can extend the reach of our campaign and unite more Filipinos around the world to support this worthy cause.”
Proudly made in the Philippines, Kumu has become the largest Pinoy social entertainment app since its launch in 2018. It embodies the warmth and fun-loving spirit of Filipinos, amplified by unique innovations in live streaming and social media. Kumu’s current estimates are over 15 million app downloads worldwide and about 60 million live streams watched monthly.
“From day one, Kumu’s mission has always been to champion the voice of Filipinos around the world. We are honored to share our vision of improving lives,” said Diana Dayao, Head of Corporate Social Responsibility at Kumu.
The partnership between Globe and Kumu was formalized after the successful GMusicFest was held in Kumu as part of Globe’s GDay celebrations this September. Mobilized Kumu users to donate Kumu diamonds during the GMusicFest stream to support the Hapag Movement cause.
Globe, a leading provider of digital services, harnesses the influence and power of technology to advance social good. We recognize that fighting hunger is a formidable undertaking that requires multi-sectoral cooperation.
By uniting multi-sectoral partners and mobilizing local and international donations from multiple sources, the Hapag Movement aims to combat involuntary hunger and unemployment affecting millions of low-income Filipinos. help deal with the problem.
“The Hapag movement removes barriers for those who want to help our beneficiary communities in need. In the same way, through the livelihood training we provide, we help starving families to live vibrant lives. It removes barriers to,” said Crisant.
Community support for advocacy includes food distribution programs in the most disadvantaged communities, capacity building sessions for upskilling and micro-entrepreneurship, providing seed capital through micro-lending to revitalize livelihood activities, partners Includes access to employment opportunities by companies.