Google conducted an SEO office hours hangout and someone asked if adding content on a regular basis would help with rankings.
This is a good question as it is commonly understood that publishing content on a regular basis is a good idea as it keeps readers coming back again and again.
A daily publication with good rankings?
This is the question asked:
“Will posting one piece of content every day improve my ranking?”
It’s unclear who at Google answered the question.
This is the answer given by Google:
“No.
Posting daily or at a specific frequency will not help you rank higher in Google search results.
However, the more pages you have in the Google index, the more likely your content will appear in search results. ”
Crawl: more pages are indexed
Over the years, it has been pointed out that Google does not crawl all content.
Also, if your content isn’t crawled, it won’t be indexed critically for ranking.
One of the reasons Google doesn’t crawl that content is the overall quality of the website.
Google’s John Mueller said:
“Another big reason why we don’t crawl websites often is that we are unsure about their overall quality.
So I see us struggling with that from time to time, especially on new sites.
Others often say that it is technically possible to create a million-page website just by having a database and putting it online.
And just by doing that, you’re essentially finding a lot of these pages every day, but you’re still unsure about the quality of these pages.
Also, I’ll be a little more cautious about crawling and indexing until I’m confident the quality is actually good. ”
Indexed: more likely to be ranked
Being crawled is the first hurdle to ranking.
Indexing the crawled content is the next step, which seems to be becoming more and more difficult for some publishers.
John Mueller in 2021 provided some tips to help index webpages.
The first tip was to make sure the page could be crawled and that there was no technical reason why the site could not be crawled.
He suggested crawling the site to see how easily the pages were crawled. Sites like Screaming Frog his crawler shows a 500 error if the server is unable to serve her web page.
Similarly, check for 500 errors in Search Console. This is a typical indicator that your web host is having trouble serving your web pages.
His second suggestion was to promote web pages that had indexing problems.
He said:
“And if it’s crawlable enough, the next thing I’ll look into is what you can do to promote your website a little better.
…so when our system sees your website, they say, oh, this is actually a legitimate small business.
Everything should be indexed.
Especially if you’re talking about a small website with a few hundred pages, it feels like a little hint would get you all.
If you’re talking about a 500,000 page e-commerce site, obviously (as well) getting all those pages is a whole other story. ”
In February 2022 John Mueller provided additional advice on how to index your content.
He suggested using internal links to help Google determine what content is important.
Mr Mueller said:
“Another thing is that internal links are very important for understanding what is considered important on a website.
For example, things linked from the home page usually indicate that you care about these pages, so maybe you should care more. ”
He also suggested focusing on quality over quantity of content.
his advice:
“On the one hand, making it easy to recognize important content on a website is very good.
This can mean creating less content and creating better content.
So you have fewer pages you want to index. ”
Content popularity and prolific publishing
I’ve noticed that readers who are deeply involved in a topic can become addicted to discovering new content.
Content, in my opinion, is like eating popcorn if the reader has a keen interest in the topic. Readers can’t stop reading and come back again and again.
There’s a reason there’s so much content written about Star Wars media and Marvel movies.
People with an interest in a topic are more likely to click through when they see an article about an important topic in Google News or Google Discover search results.
Since I started writing articles for Search Engine Journal, I’ve gained a greater understanding of how important it is to identify what kinds of content are important to your readers (this is how many people of readers engaged with the articles and endorsed them).
You don’t always publish content, but my experience is to start by identifying what’s most important to your audience.
This means that we occasionally try out new topics to see if our readers are interested in them.
Readers may not be interested in new topics.
But every once in a while a new topic hits and I add that topic to the list of article types to write.
According to a report published by The New York Times in 2021, more than 5 million subscribers subscribe to news products, but interestingly, more than 1.6 million readers subscribe to non-news digital content such as cooking and games. is subscribed to
This is an observation related to the 2021 New York Times Earnings article.
“The Times’ flagship digital service, the news product, has 1.7 million subscribers, an increase of 48% from 2019.
According to The Times, this news story alone has more than 5 million subscribers. Other digital services, such as cooking apps and gaming apps, in 2020 he had over 600,000 subscriptions, up 66%, bringing the total to about 1.6 million. ”
Who knew that a significant number of The New York Times readers were more engaged with recipe content than mainstream news content?
Building rankings and readership on Google is more than just writing keyword-optimized content.
Identifying topics that are important to your readers is important.
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Listen to our short webmaster hangout at 6:47
Google SEO Office Hours Starting September 2022
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