During Google Office Hours Hangouts, Googlers answer the question of whether to test rankings for keywords with zero search volume.
The questioner pointed out that they are ranking for keywords with zero search volume and whether they should be targeted for ranking purposes.
they asked:
“Suppose you researched keywords that had no volume or keyword density, but you would still appear on the first page for those keywords.
Should I target that keyword? “
A Google employee calling himself Lizzi (probably Lizzie Harvey) answered the question.
she replied:
“…you can optimize for any keyword.
Also, the keywords with the highest volume aren’t always important.
Consider how people find your page and should target those keywords. “
Consider how users search
Lizzi’s answer is similar to what’s written in Google’s SEO Starter Guide documentation.
The SEO Starter Guide document also recommends considering how users will find your webpage.
What’s interesting is that it suggests that different readers think about how they search, depending on their level of knowledge and experience.
People unfamiliar with the topic may search for unconventional phrases, while experienced people use commonly used jargon.
For example, if you are not used to saltwater fishing, saltwater fishing lures.
For those with more experience, pikey metal lip plug (It is a handmade wooden lure that swims in a puppy tail wagging motion).
Google’s SEO starter guide advises:
“Anticipating these differences in search behavior and taking them into account (with the right mix of keyword phrases) when creating content can yield good results.”
When it comes to content, our SEO starter guide advises you to write and optimize it for your readers’ needs.
Keyword targeting with zero search volume
There is a trend called zero search volume keyword targeting.
This is a keyword research strategy with a useless name. The strategy is really to target long tail search queries.
Long-tail queries are keyword phrases that are rarely searched.
The long tail concept is often erroneously referred to as very long keyword phrases. that is not correct.
The rarity of search frequency is a decisive feature.
This is a useful strategy because if the phrase is what someone is searching for, optimizing it is useful.
So let’s go back to what Lizzi suggested and think about how people search for and use these phrases in their content.
Listen to the Google Office Hours Hangout at the 13:05 mark
Featured image from Shutterstock/Rawpixel.com
