Google plans to overhaul the format of its search engine results pages to display a wider range of content types.
Announced at this year’s Google Search On event, the update incorporates image and video content directly into search results instead of separate tabs or dedicated box-outs.
talk tech radar pro In 2022, Rajan Patel, Google’s vice president of engineering, explained that the goal is to “organize results to better reflect how people explore topics.”
According to Google, the update also means that beyond the ability to highlight relevant resources in various formats, the results that appear further down the rankings are likely to be more valuable. .
“There are many questions where different outcomes are useful and there are many ways to branch out, so I scroll down the page to make it easier to find different paths,” says Patel.
“Traditionally, people’s mental model about search is that the further down a search result is, the less relevant it is. This is not a bug, but to some extent a feature of the ranking system. But all without a correct answer. Finding new avenues to explore can be very helpful when you think about queries in .
Inevitably, this shift in scale leaves publishers and website owners wondering about the potential impact on their ranking positions.answer questions from tech radar pro About the influence from SEO From a perspective, Patel repeated a now-familiar message:
“We have found that the most useful content is authentic, high-quality, and topical for users. These changes allow us to display more authentic content in a variety of formats. Over time, search will start showing richer, more visual content.”
Updates also affect how advertisement It will be placed and displayed in search results, he added.
“Our goal is to create a consistent experience between search and advertising. For users, there is one consistent experience across search, so limiting all these changes to organic search results only. , the experience won’t feel so consistent.”
When asked to clarify whether Google will introduce multimedia advertising in search results, Patel declined to confirm or deny. “We don’t have anything specific to announce at this time, but we expect consistency,” he said.
The redesigned results page will be rolling out to US-based users on mobile platforms in the coming months, but the change will roll out to other regions and Google Search for PC in due time.
