What do you do when you run an event and after the event is over? Leave the web page live? Redirect? Remove it and 404 the page? As you can imagine, the answer depends.
John said twitter “Is that old event what you want people to find your site for? If not, delete it and move on.”
If the event is a one-time event that isn’t scheduled to repeat annually or on any schedule, delete the page when you’re done. That means you can keep it live if you want to post event recaps and photos. Don’t worry.
Keep your page live if your event happens regularly and you need to re-promote your event every time you run it, regardless of whether it happens annually. Please update with any information. So new speakers, agendas, venues, timings, etc. – when you have it. Do not delete old events if the event will occur again in the future.
John Mueller mentioned this several times. Most recently last year we talked about seasonal sales events, and in 2017 we talked more specifically about recurring events.
These tweets are:
Is it that old event that you want people to find your site for? If not, delete it and move on.
— John Mu from Switzerland (individual) (@JohnMu) July 29, 2022
forum discussion at twitter.