It’s time for content creators to update their successful content from 2022 to 2023. But from 2022 he said updating references to 2023 is not enough and Google will only do so if it makes significant updates to its content.
This topic comes up every year, but SEOs with SEO scripts of some kind are doing it by default, just updated the 2022 version to the 2023 version with a few minor tweaks to the content. But again, for years, Google has warned against reclassifying old content as new, saying it would only update dates if there were material changes to the content. . Google even says that most evergreen content doesn’t require date changes at all.
Let’s say the 2023 version.Google’s John Mueller was asked about it twitter And “If there is significantly new content, update the date. If there is no significantly new content, don’t update the date. Spam or low quality content that just updates the date arbitrarily.” I see a lot (“for the best fax machines of 2023″), and it’s pretty obvious and embarrassing.” “There’s nothing wrong with updating content. Update (or use an updated date) Serious sites do, just tweak it and not say “oh it’s still valid in 2023”. Important update. ”
These tweets are:
Will there be significantly new content? Then update the date. No significantly new content? Then don’t update the date. We see a lot of spam and low-quality content that just arbitrarily updates dates (“best fax machines for 2023”), which is obvious and embarrassing.
— John Mueller is hardly here 🐀 (@JohnMu) November 26, 2022
No problem updating content. Update the date (or use the updated date) if you make material changes. Serious sites do that. Just tweaking it and saying “oh, it’s still valid in 2023” isn’t a significant update.
— John Mueller is hardly here 🐀 (@JohnMu) November 29, 2022
But, I’m sure you’ll hear, it works – sure – it could.
forum discussion at twitter.