Google’s John Mueller was asked whether it’s okay to use a website with the same name as another site on the Internet in Google Search. John said he can’t give legal advice on copyright issues, but he’s fine with Google search and his SEO.
John was asked. Are you violating Google’s laws? “
John says, “There are a lot of sites with similar names (there are a lot of top level domains, so someone may use the same ‘name’ in another top level domain. That’s fine. The rules for that are No. I can’t help you with copyright or trademark (or other legal) issues, so if you think it’s an issue, I suggest you consult an attorney.”
Yeah, the issue is related to legal issues and worries me more than SEO or Google issues.
And if your website appears first in your company name and someone more established uses that name, you might be out of luck too.
In my opinion, if it’s not too late, change your company’s name.
Forum discussion on Mastodon.