Google’s John Mueller said: twitter “A lot of SEOs and sites create terrible content that isn’t worth indexing,” someone complained about their content not being indexed. But that doesn’t necessarily mean it’s useful to the user,” he added.
It’s really hard for SEOs and site owners to believe their content isn’t terrible. Well, some or a lot of the content I create is terrible. But perhaps the benchmark for whether your content isn’t terrible is whether Google spends time indexing it.
Obviously it should work in reverse. You need to create content that you know is good quality and not terrible. Google will then figure it out and index it. But at the same time, if content is not indexed, or part of it is not indexed and it is not a technical issue, Google decides that content is not worth indexing. .
Does content become “bad” if it’s not indexed? I’m not sure I’d go that far. However, it does not meet the quality standards for Google to index your content.
This is John’s tweet in context.
Well, many SEOs and sites (probably you/not yours!) generate terrible content that doesn’t deserve indexing. Just because it exists doesn’t mean it’s useful to the user.
— 🥔 johnmu (individual) Updated 2022 🥔 (@JohnMu) August 16, 2022
forum discussion at twitter.