Welcome to our first video recap of 2023. In this video, we start with the January 2023 Google Webmaster Report. Next, we discuss how Google’s helpful content and link spam updates continue to roll out and even cause instability. Google explained why assigning start and end dates to some algorithm updates is difficult and not an exact science. Microsoft Bing is reportedly planning to integrate Open AI’s ChatGPT solution. Google’s John Mueller talked about using AI and ChatGPT to generate his title tags. His Google search research paper, possibly related to useful content updates, really criticizes SEO. The reference page of his URL inspection tool on Google may show nofollow links. Google has removed the 110-character limit for Heading properties in Article Structured Data. Google Search Console sent out a survey asking what they wanted from their tool. Google Search Console may be experiencing ongoing issues with tracking Local Pack results. Case studies show that reviews with photos stay in Google Local search results longer. Google Ads’ stripped-down redundant keyword recommendations further drive broad matches. Google Search has a new “Popular Next Steps” search refinement. And Google’s John Mueller was helping out with his SEO again in the new year. And if you’d like to sponsor any of these vlogs, visit patreon.com/barryschwartz. This was the news on his Search Engine Roundtable search this week.
Sponsored by BruceClay, who have been optimizing search marketing since 1996 and also have a great SEO training platform.
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