We’ve updated our Google Discover Feed Guidelines to highlight the most important elements to include in your feed for proper optimization.
Google Discover Feed
Google Discover’s Follow Feed feature provides Chrome Android users with relevant content and represents important traffic sources that match their interests.
The Google Discover Follow feature is a component of Google Discover and a way to capture steady streams of traffic separate from Google News and Google Search.
Google’s Discover Follow feature works by allowing users to choose to receive updates about the latest content on sites of interest to them.
To participate in Discover Follow, use an optimized RSS or Atom feed.
Depending on how the publisher has structured the RSS/Atom feed, users can choose to follow the website or specific categories of the website if the feed is properly optimized on the website.
Viewers who follow your website will see new content appear in the Discover Follow feed, driving new waves of traffic to well-optimized participating websites.
According to google:
“The Follow feature allows you to follow websites and[フォロー中]tab to get the latest updates from that website.
The Follow button is currently available in English for signed-in users in the US, New Zealand, South Africa, UK, Canada, and Australia using Chrome Android. ”
Receipt of traffic from the Discover Follow feature will only occur on sites with feeds that have been properly optimized according to the guidelines of the Discover Follow feature.
Updated Guidance for Google Discover Follow Feature
Google has updated its Discover feed feature guidelines to include
element and <link> We emphasized the importance of the elements and emphasized the inclusion of these elements in the feed.</p>
<p><strong>The new guidance states:</strong></p>
<blockquote>
<p>“The most important content for the follow feature is the <title> per element and item <link> element. Make sure your feed contains these elements. ”</p>
</blockquote>
<p>Presumably, without these two elements, Google won’t be able to understand your feed and display it to your users, and you may lose traffic.</p>
<p>Site publishers participating in the Google Discover Follow feature can add <title> element and <link> You need to make sure the elements are displayed correctly.</p>
<h2>Optimizing Google Discover</h2>
<p>Publishers and SEOs are no strangers to Google search optimization.</p>
<p>However, many content publishers may not know how to optimize Google Discover to enjoy the high volume of traffic generated by properly optimizing Google Discover and the follow feature of Google Discover.</p>
<p>A component of Google Discover, the Follow Feed feature is a way to help ensure your website gets a steady stream of relevant traffic beyond organic search.</p>
<p>This is why it’s important to make sure your RSS/Atom feeds are properly optimized.</p>
<p>Read Google’s announcement for updated guidance and read the full Follows feature feed guidelines here.</p>
<p><em>Featured image from Shutterstock/fizkes</em></p>
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