Google has updated its Webmaster Guidelines document, adding that auto-generated content only violates the guidelines if it is “intended to manipulate search rankings.” This was added to the main webmaster guidelines here the other day. However, certain documents have made the same statement over the past few years that it is “intended to manipulate search rankings and not to help users.”
On last week’s page, there was a bulleted “auto-generated content” as an item that violated our Webmaster Guidelines. It’s now labeled “automatically generated content for the purpose of manipulating search rankings”. The detail page always seemed to have the line “It’s intended to manipulate search rankings, not to help users.”
Therefore, the guidance has always been included in the main document, so I don’t expect any concrete changes throughout the guidance.
Google recently said that the quality of AI content is still not good enough for search quality purposes. But Google also says it might one day.
Hat tip to Kenichi Suzuki:
— Kenichi Suzuki🇺🇦Kenichi Suzuki (@suzukik) April 12, 2022
forum discussion at twitter.