Drive More Traffic, Increase Website Traffic with SEODrive More Traffic, Increase Website Traffic with SEO

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023
    Facebook Twitter Instagram
    • Home
    • Contact us
    • DMCA
    • Privacy Policy
    Facebook Twitter Instagram
    Drive More Traffic, Increase Website Traffic with SEODrive More Traffic, Increase Website Traffic with SEO
    • Home
    • News

      Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

      June 5, 2023

      Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

      June 1, 2023

      Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

      May 18, 2023

      Providing a greener future.On this Earth Day, we encourage… | Redete Nardos | | 11/12/2018 Starship Technologies | April 2023

      April 21, 2023

      Starship Technologies Sets New World Record with 10 Million Kilometers | Reed Zula | | Starship Technologies | April 2023

      April 3, 2023
    • SEO
      1. Backlinks
      2. Google SEO
      3. Local SEO
      4. View All

      Valentine’s Day Marketing Ideas for 2023

      February 2, 2023

      How important will backlinks be in 2023?

      February 2, 2023

      How Google keeps spam out of search results and what it means for SEO

      February 2, 2023

      Summari pivots to AI-generated link previews that you actually click TechCrunch

      February 1, 2023

      Yandex may have previously duplicated Google’s SEO code / Digital Information World

      February 2, 2023

      Google recommends managing credit links footer links for Nofollowing sites

      February 1, 2023

      Google says spam links from porn sites aren’t a priority

      January 31, 2023

      ChatGPT must teach students editors (opinion)

      January 31, 2023

      Daxko Releases UpLaunch ASAP Website Builder to Empower Health and Fitness Professionals

      February 2, 2023

      GoAds.com Founder Nick Kohlschreiber explains how to get the most out of your digital media platform

      February 1, 2023

      GoAds.com Founder Nick Kohlschreiber explains how to get the most out of your digital media platform

      February 1, 2023

      Agencies are using ChatGPT. is that wrong?

      January 31, 2023

      Moss Bros chose agency for organic search strategy after searches doubled during test period

      February 2, 2023

      Terms of Service (TOR) AdOps and SEO Specialist (Personal Consultant)

      February 2, 2023

      Google’s search quality raters protest against pay hikes

      February 2, 2023

      Search and Social: Two Ways to Optimize Your Online Presence

      February 2, 2023
    • Off Page Seo

      How to Double Your Startup Website Traffic: Proven Strategies

      January 27, 2023

      The SEO services market is booming all over the world

      January 26, 2023

      Freelancer SEO Services Market 2023

      January 23, 2023

      Why is My Website Not Getting Traffic?

      January 21, 2023

      How To Get Relevant Backlinks Without Doing Any Work.

      January 20, 2023
    • On Page Seo
      1. Seo Company
      2. View All

      Founder of Calgary SEO firm excited to cut costs for clients with cutting-edge solutions

      February 1, 2023

      JEMSU Miami’s Holistic Approach to Digital Marketing Helps Businesses Succeed in a Highly Competitive Marketplace

      February 1, 2023

      Digital marketing services in Dubai give businesses the web presence they want – News

      February 1, 2023

      Optimize for multiple cities without sacrificing SEO

      January 31, 2023

      Founder of Calgary SEO firm excited to cut costs for clients with cutting-edge solutions

      February 1, 2023

      JEMSU Miami’s Holistic Approach to Digital Marketing Helps Businesses Succeed in a Highly Competitive Marketplace

      February 1, 2023

      Digital marketing services in Dubai give businesses the web presence they want – News

      February 1, 2023

      Optimize for multiple cities without sacrificing SEO

      January 31, 2023
    • SEO Services

      Premier SEO Consultant in Las Vegas, Nevada with Unparalleled Customer Service

      February 2, 2023

      The Battle Against Blockers: Actual SEO Media, Inc. Shows How to Combat Ad-Blocking Software with SEO

      February 2, 2023

      Digital advertising market size expected to reach $209 billion by 2027

      February 1, 2023

      GrindstoneX’s 10 Pioneering Startups: Empowering Women in Tech

      February 1, 2023

      Aurora Legal Marketing Facilitates SEO to Personal Injury Lawyers

      January 31, 2023
    • Website Traffic

      Stock Market | Stock Market FinancialContent Business Page

      February 2, 2023

      What should India’s EdTech industry prioritize in 2023?

      February 2, 2023

      Jacinda Ardern’s resignation is not a lesson in gender politics

      February 2, 2023

      Why Your Business Should Care About SEO

      February 2, 2023

      5 Ways to Use User-Generated Content in Marketing

      February 2, 2023
    Drive More Traffic, Increase Website Traffic with SEODrive More Traffic, Increase Website Traffic with SEO
    Google’s John Mueller on Brand References

    Google’s John Mueller on Brand References

    Drive More TrafficBy Drive More TrafficDecember 21, 2021No Comments6 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Google’s John Mueller was asked if “brand mentions” help with SEO and ranking. John Mueller explained in detail how Google doesn’t use brand mentions.

    What are brand mentions?

    A brand reference is one website’s mention of another website. There is an idea in the SEO community that when a website mentions another website’s domain name or URL, Google sees this and counts it the same as a link.

    Brand mentions are also known as implicit links. Ten years ago, a Google patent stated, “implicit link” surfaced.

    I haven’t had a solid review as to why the idea of ​​”brand references” has nothing to do with this patent, but I’ll provide an abbreviated version later in this article.

    John Mueller Discusses Brand References

    John Mueller brand mention

    Do Brand Mentions Help Rankings?

    The questioner wanted to know about brand mentions for ranking purposes. The questioner has good reason to ask it, because the idea of ​​”brand references” has never been definitively reviewed.

    The person asked:

    “Do unlinked brand mentions help my SEO ranking?”

    Google does not use brand mentions

    Google’s John Mueller responded that Google does not use “brand mentions” for link-related purposes.

    Muller explained:

    “From my point of view, I don’t think they’re used at all to understand PageRank or a website’s link graph.

    Mere mentions can be hard to understand anyway. ”

    The tricky part is interesting.

    He didn’t elaborate on why it’s hard until later in the video when he says it’s hard to understand the subjective context of one website referring to another.

    Mentioning your brand helps increase awareness

    Mueller goes on to say that brand mentions can help spread the site’s reputation. This is for popularity.

    Muller continued:

    “But it can be something that makes people aware of your brand, and from that perspective, it can have some indirect impact in terms of how they search for your brand. And …Obviously, if they’re looking for your brand, you hope they can find you quickly and get to your website.

    And if they like what they see there, they can go back and recommend it to others. ”

    “Brand References” Are Problematic

    Fifty-eight minutes later, another person brought up the topic again, asking how Google could handle spam sites that negatively mention brands.

    The person said they can disavow links, but not “brand references.”

    Mueller agreed, saying it’s one of the things that makes it difficult to use brand references for ranking purposes.

    John Mueller explained:

    “It’s really hard to understand the mostly subjective context of the mention.

    Positive or negative mention?

    Is it a sarcastic positive mention or a sarcastic negative mention? How do you know?

    On top of all this, there are many spam sites out there, some just spinning content, others malicious about the content they create…

    I don’t think all of these can be used in the same way as links.

    …but I think it’s too confusing to use as a clear signal. ”

    Origin of “Brand Reference”

    The idea of ​​”brand mentions” has been around for over a decade.

    There were no research papers or patents to back it up. A “brand mention” is literally an idea that someone came up with out of thin air.

    However, in 2012, the idea of ​​”brand mentions” surfaced, and a patent appeared to back up the idea of ​​brand mentions.

    There’s a long story to this, so I’ll summarize.

    There’s a 2012 patent that was misinterpreted in a few different ways by most people at the time, including myself, who didn’t read the entire patent from start to finish.

    The patent itself is about ranking web pages.

    The structure of most Google patents consists of introductory paragraphs that explain what the patent is about, and these paragraphs are followed by pages of detailed explanations.

    The introductory paragraph explaining what it is says:

    “Methods, systems, and apparatus, including computer programs, for ranking search results.”

    Few people read the first part of the patent.

    Everyone focused on one paragraph in the middle of the patent (page 9 of 16).

    In that paragraph there is a mention of something called “”.implicit link”

    words “suggestive‘ is only mentioned four times throughout the patent, and all four times are in that one paragraph.

    So when this patent was discovered, the SEO industry focused on that one paragraph as evidence of Google’s use of brand mentions.

    To understand what an “implicit link” is, Google’s patent authors wrote “Reference query‘ is not a link, but like a link it is used for ranking purposes.

    What is a reference query

    A referral query is a search query that contains a reference to a URL or domain name.

    The patent states:

    “A specific resource group reference query can be a previously submitted search query that has been categorized as referring to a resource within a specific resource group.”

    Elsewhere, the patent provides a more specific explanation:

    “A query can be classified as referring to a specific resource if it contains terms that the system recognizes as referring to a specific resource.

    …A search query that contains the term “example.com” can be categorized as referring to that homepage. ”

    The patent abstract at the beginning of the document establishes which links to websites are independent, counts referral queries, and uses that information to determine the “modification factor” used to rank web pages. ” is about creating.

    “…for each of a plurality of groups of resources, determine a respective count of reference queries; for each of a plurality of groups of resources, determine a respective group-specific modification factor, where each group-specific The change factor of is based on the number of independent links in the group and the number of referencing queries.

    Overall patents are highly dependent on two very important factors: the number of independent inbound links and the number of referral queries. Phrase reference queries and reference queries are used 39 times in patents.

    As mentioned above, referral queries are used for ranking purposes like links, but they are not links.

    The patent states:

    “An implicit link is a reference to the target resource…”

    In this patent, when referring to implicit linking, it is clear that we are talking about reference queries. This means that people search using keywords and his website’s domain name, as explained above.

    The idea of ​​brand mentions is false

    It’s how the patent got misunderstood that the whole idea of ​​a “brand reference” became part of the SEO belief system.

    But now we know the facts and why the “brand reference” is not real.

    Moreover, John Mueller confirmed it.

    “Brand mentions” are completely random things that someone in the SEO community just randomly came up with.

    Quote

    Ranking Search Results Patent

    See John Mueller talking about “brand mentions” at the 44:10 minute mark. At the 58:12 minute mark his second part of Brand’s mention begins.





    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Drive More Traffic
    • Website

    Related Posts

    Yandex may have previously duplicated Google’s SEO code / Digital Information World

    February 2, 2023

    Google recommends managing credit links footer links for Nofollowing sites

    February 1, 2023

    Google says spam links from porn sites aren’t a priority

    January 31, 2023

    Leave A Reply Cancel Reply

    Demo
    Don't Miss

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    News June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023

    Providing a greener future.On this Earth Day, we encourage… | Redete Nardos | | 11/12/2018 Starship Technologies | April 2023

    April 21, 2023
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Our Picks

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023

    Providing a greener future.On this Earth Day, we encourage… | Redete Nardos | | 11/12/2018 Starship Technologies | April 2023

    April 21, 2023
    Demo
    About Us

    Drive More Traffic is an online resource that helps you get more traffic to your website. We offer a wide range of tools and resources, such as blog posts, webinars, live webinars, SEO tutorials, and much more. This website also has a blog with articles on a variety of topics related to SEO and web design.

    Facebook Twitter Pinterest YouTube WhatsApp
    Our Picks

    Little Celebrities on Campus Who Will Change College Life | By Reid Zura | Starship Technologies | June 2023

    June 5, 2023

    Inclusiveness in Practice: Starship Technologies Proudly Deployed in LA | By Reid Zura | Starship Technologies | June 2023

    June 1, 2023

    Global Accessibility Awareness Day: Building Accessibility into Technology | By Ed Lovelock | Starship Technologies | May 2023

    May 18, 2023

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    © drivemoretraffic. Designed by drivemoretraffic.
    • Home
    • Contact us
    • DMCA
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.