Google has updated the product rich result support page to add more details on how to use these rich results with product variants where each product variant has a separate URL.
For example, if you have a product page with blue, green, red, and yellow shirts, that page may not be eligible to show product rich results rich results unless there is a specific landing page for each product variant. there is.
what changed Google clarified how product variation rich results work by adding the following line: “This includes product variations where each product variation has a separate URL.”
Before it says:
“Please use markup for specific products rather than product categories or listings. For example, ‘shoes in our store’ is not a specific product.” Product rich results currently only support pages focused on a single product. We recommend that you focus on adding markup to product pages rather than pages that list products or product categories. “
Now it says:
“Please use markup for specific products rather than product categories or listings. For example, ‘shoes in our store’ is not a specific product.” Product rich results currently only support pages focused on a single product. It contains product variants where each product variant has a separate URL. We recommend that you focus on adding markup to product pages rather than pages that list products or product categories. “
The page may be ineligible. This line links to this section of the help documentation. Each combination of product attributes is Product variantGoogle supports a wide range of URL structures for product variations. “
If you choose to include multiple product variations on a single page (that is, variations share the same URL), be aware of the following limitations.
- Because this experience is only supported on pages that hold a single product (and product variations may be treated as separate products by Google Search), the page is eligible for product rich results in search results. It could be outside.
- Experiences such as Google Shopping do not direct users to specific product variations on your site, requiring users to select the variation they wish to purchase on your site prior to checkout. This may degrade the user’s experience if the shopper has already selected her preferred variation on Google Shopping.
If you choose to use different URLs for each variant, Google recommends using one of the following:
- A path segment such as
/t-shirt/green - Query parameters such as
/t-shirt?color=green
Use canonical tags to help Google understand. Google says in its documentation that it chooses one of the product’s variant URLs as the canonical URL for the product so that Google understands which variant is best to appear in searches. If you use optional query parameters to identify variants, use the URL that omits the query parameters as the canonical URL. This helps Google better understand the relationships between product variants. for example, color The query parameter for t-shirt is blueafter that:
- use
/t-shirtAs the canonical URL for all t-shirt variations - For the blue shirt
/t-shirt(and not/t-shirt?color=blue) - for the green shirt
/t-shirt?color=green
why you care. Again, this isn’t exactly new, but it’s clarified in the product’s extensive results help documentation. Use the advice above to help your product variation pages display rich results for your product in Google Search.
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About the author
Barry Schwartz is a contributing editor for Search Engine Land and a member of the programming team for SMX events. He owns his RustyBrick, his New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced He SEM topics.You can follow Barry Twitter is here.
