Choosing a digital marketing agency or SEO expert for your online business can be very difficult. Especially if you have very little surface level knowledge of search engine optimization.
Every online business owner wants to work with the best digital marketing professionals to achieve ROI in the least amount of time. As such, you should vette the expertise of an agency or expert before signing a one-year contract.
In this article, we’ll cover the basics of hiring a marketing or SEO professional to get the most out of this investment. So, without further ado, let’s get down to business.
1. Find an expert on a trusted platform
First of all, you cannot trust random so-called experts to drive organic leads and sales for your business. Therefore, it is imperative that he hires an SEO expert from a trusted platform.
To find individual freelancers, check out Fiverr and Upwork. These two platforms have thousands of search engine optimization and online he marketing experts who provide their services in various digital marketing fields.
Check reviews and profile ratings and request a portfolio to confirm authenticity.
You can also enter queries such as digital marketing agencies and digital marketing services in dubai to find and connect with local businesses for further discussion.
2. Check the agency’s website
Don’t work with individual freelancers or SEO companies if they don’t have a profile. Online Isn’t it ironic that he doesn’t even have her website for the company when he’s served by a marketing company?
Also, if you have a website, check the user experience, speed and overall appearance. Since they offer her SEO services, they should be aware of SEO best practices and have implemented them on her personal website.
An SEO expert’s website should reflect their knowledge, expertise, and quality of work..
3. Check the credibility of the testimony posted on the agency’s website
there are dozens SEO company in dubai And most of them have customer testimonials. But are they all true and legal?
If in doubt, contact the client via LinkedIn or other platforms to see if the client’s name and details are listed.
Those who have first-hand experience working with the same agency you are considering are free to share their experiences, the pros and cons of working with the same agency, and the expected results .
4. Ask and Clarify in Discovery Sessions
This is probably the most important stage in hiring a digital marketing agency or SEO specialist in Dubai. Make a list of questions to ask your SEO consultant to be well prepared for your discovery session. Some of the important ones are:
- Have you advertised a business like mine before?
- How long does it take to get organic results?
- Can you just do it on-page and off-page or handle everything including technical SEO?
- What tools do you use for keyword research and technical audits?
- What if I am not satisfied with the results in the first 3 months?
If you’ve hired a full marketing agency, it’s worth asking if they can help you in case you want to try your luck with PPC in the future.
5. Analyze case studies
Another important section to analyze on an agency’s website is the case study page. See if there are specific SEO case studies you can trust, case studies that reflect your expertise.
Every case study includes some major hurdles that agencies have overcome with the help of proven and professional marketing strategies. If you had the same challenges as , the agency you are considering is ready to help you.
6. Share goals, annual goals, and ROI
Finally, the purpose of hiring a digital marketing expert is to promote your brand and produce organic results. Therefore, KPIs should be set immediately to avoid future misunderstandings.
Share your expectations with the agency you are consulting with and see how they react. Do they think your goals are achievable? Are you 100% sure you can do it?
Be very clear about your expected results and let them know what you expect from them.
7. Don’t sign long contracts too soon
To avoid wasting time and money, do not sign the 1-year contract right away. Ask the company to do their best in the first three months, and extend the contract once you hit all your organic goals.
This strategy leaves the exit door open in case the agency fails to meet its goals in the first three months. If things go according to plan and you see significant improvements, continue working with the same agency.
