martech investment
Leicestershire-based startup Hike SEO has raised £675,000 in an investment round led by DSW Ventures, co-invested by incumbent investor Jenson Funding Partners.
Hike’s DIY search engine optimization platform is designed to help small businesses improve their visibility on Google in a cost-effective and highly effective manner.
This product teaches users what they need to know to build a bespoke SEO strategy and guides them in executing that strategy. Hike’s customers can optimize their online presence without the high cost of hiring professional consultants.
Hike’s software is also aimed at digital agencies, allowing them to offer SEO services as an additional value-added service to their clients.
The Latterworth-based company was founded by CEO Andrew Allen and CTO Kieran Headley, who worked together as SEO professionals before launching operations in February 2017. Since then, Hike has grown rapidly and now he has over 1,000 customers and an annual revenue of over £1 million.
The funds will be used to further invest in the development of the platform and to make major commercial and operational hires.
Hike has also strengthened its board of directors by hiring two experienced operators. Jim Hodgkins, former MD of ContentCal, which was sold to Adobe at the end of 2021, has joined as Chairman.
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The founders also secured former MLS financial director Deborah Jones as CFO.
“We are thrilled to have the support of DSW Ventures and Jenson Funding Partners in our mission to provide small businesses with the tools and knowledge they need to succeed online,” said Allen. increase.
“This investment will allow us to develop our product and grow our team to enable more small businesses to benefit from the Hike platform.
“This funding round is an exciting new chapter for Hike and a big step towards achieving our business goals.”
Hike becomes the 11th company to join the DSW Ventures portfolio.
Emma Cassidy of DSW Ventures commented:
“We are delighted to support such a talented team of founders from a software company in a very exciting region.”
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