🚀Founder and Head of Growth @hedley digitalis a global digital marketing agency specializing in SEO and various digital marketing services.
Many digital marketing agencies got their start by offering a single specialty service, such as pay-per-click (PPC), search engine marketing (SEM), social media marketing (SMM), or other services with expertise. survive the stages.
But what if the agency grows and wants to offer additional SEO services to its clients (horizontal expansion)?
This guide will help you if you run a digital marketing agency and are looking for ways to provide SEO services to your clients without hiring new staff and spending a lot of money on labor. Or, if you’re an SEO agency looking for ways to diversify your portfolio of B2B clients, read on.
As a director of a digital marketing agency myself, I wish I had understood these concepts and benefits when I first stepped into the world of SEO. Currently, my agency, Hedley Digital, works as a white label SEO partner with various digital marketing agencies on four different continents.
What is SEO Resale (White Label SEO)?
SEO reselling is a form of SEO outsourcing that gives marketing agencies the option of providing SEO services without hiring an in-house SEO team. It is an arrangement between an SEO reseller that provides SEO services and a digital marketing agency that provides non-SEO digital marketing services. They complement each other, with resellers functioning similarly to in-house departments.
SEO resellers usually provide monthly reports without labels or logos on the reports. This is why this type of outsourcing is called “white label”.
Hiring experienced in-house professionals is a traditional way of expanding agency capabilities and has always been a sound and viable growth strategy for all agencies. However, if you are short on funds to hire new staff, we recommend maximizing growth opportunities while minimizing risk and expense.
Benefits of SEO Reselling for SEO Agencies
additional source of income
If you are a small SEO agency, partnering with a reputable digital marketing agency as an SEO reseller could completely change the game and take your agency to the next level.
Top digital marketing agencies receive large volumes of inbound and outbound clients. Basically, we are absorbing some of the traffic into revenue. A good long-term relationship can be a great source of additional earnings. Two agencies may merge to form a larger agency and provide all services in-house.
The opportunities are endless.
become a niche king
The SEO agency industry is highly competitive and it is very difficult for new entrants to survive. Regardless of whether he offers his SEO locally, nationally or internationally, there are always big industry leading agencies in the regions where the agency operates.
Despite being competitive, the SEO resell market turns out to be a relatively easy market to target. Keyword research using SEMRush, Ahrefs, or Google Keyword Planner for terms such as “SEO reseller”, “white label SEO” and related terms reveals these keyword competition and keyword difficulty (KD ) becomes: Much lower than keywords like “SEO agency”.
Becoming a go-to agency as a white-label SEO provider could be a strategy that allows relatively smaller agencies to compete with larger ones.
Benefits of SEO Reselling for Non-SEO Digital Marketing Agencies
Opportunity for low-risk business expansion
Maintaining and increasing steady cash flow while reducing unnecessary expenses is a top priority for small and medium-sized agencies.
Providing additional professional services to clients without increasing costs is one of the main reasons I see many non-SEO agencies partnering with SEO reseller agencies.
Non-SEO Agencies only pay SEO Resellers a percentage of their income as a commission while maintaining the primary point of contact with their customers. They usually forward all technical inquiries to his SEO reseller for handling.
Opportunity to upsell to existing clients
You may already know that acquiring new customers usually costs more than retaining existing ones.
That said, since most SEO services are offered on a monthly fee basis, upselling to existing clients can be a more cost-effective way to increase your recurring revenue.
how to get started
If you’re a non-SEO digital marketing agency looking to offer additional services to your clients, contact your local specialty SEO agency and start a meeting with a representative. You can usually search for keywords such as ‘white label SEO’, ‘partnership’, ‘SEO reseller’. [location]”Being a customer of a de facto white label agency, you can get detailed guidance on how to start outsourcing to a partner agency.
If you are an SEO agency, start by talking to other SEO agencies that offer white label services to see how they operate. This is a good starting point for understanding how competitors position the difference between white label clients and regular clients. Create a template of the documents you need to operate as a white label agency, including paperwork, and make sure they do not contain your agency’s logo. Once you have the paperwork and partnership ready, you are ready to go.
Whether you’re an SEO agency looking for a way to grow, or a non-SEO digital marketing agency looking for a way to offer additional SEO services, partner with us and take advantage of the concept of White Label SEO Services. can be a great idea for increasing your agency’s cash flow. flow.
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