SEO services, or search engine optimization services, are services offered by digital marketers such as IT Edge that allow you to increase traffic for your business or website without paid advertising.
In many cases, companies may think that having a web page with all the basic information is enough. But in today’s world, it’s easy for your web page to disappear into the abyss due to surplus web pages.
How can SEO services help your business? Read on to find out!
SEO services support growth
One of the main parts of SEO services is called keyword research. Keyword research is the process of using cutting-edge software to find out what people are searching for the most. This may sound complicated, but a seasoned digital marketing company like IT Edge can make sense of this data and make it work for your business.
For example, for dentists using SEO services, IT Edge first initiates the keyword research process. Along the way, they identify the top searched keywords related to the dental industry. After the data is collected, it can be applied to web pages to optimize them and increase their chances of appearing in search results.
This is just a small part of what you can do with our SEO services.
SEO services inspire content ideas
A single change to a web page can cause a temporary spike in traffic, but a key part of optimization is consistent updates. Dedicated sections of your website, such as blogs and news pages, allow you to continuously optimize your pages without changing the main layout.
They say the hardest part of writing is figuring out what to write about. You can also provide topics for writing.
Working like a keyword research tool, IT Edge’s SEO service takes key topics from your website or business and uses them to do topic research. This tool searches the internet for the top articles based on a specific topic. With so many ideas generated by this tool, you’ll never run out of content to update your site.
Already have an optimized website? No worries. SEO services can offer more than content.
competitive advantage
SEO services are great tools to use to create content and optimize your website, but sometimes there are so many ideas it’s hard to choose just one. Luckily there is a solution for that.
Instead of writing every possible keyword, IT Edge offers a revolutionary tool, the Keyword Gap Analysis.
Keyword Gap Analysis works like keyword research, but instead of searching for keywords, you can pick your competitors and analyze your website. For example, if you’re a dentist in Chester County, IT Edge will research and curate your key competitors and perform a keyword gap analysis.
Once the analysis is performed, the process yields several important pieces of information. The three main pieces of information are
- unique keyword
- Keywords used only on your site
- shared keywords
- Keywords used on both or all sites
- untapped keywords
The service presents a unique approach to looking at websites and differentiating them from their competitors.
Interested in contacting IT Edge for SEO services today?
Interested in optimizing your site?
In today’s day and age, having a well-functioning and well-optimized website is critical. With so many competitors, IT Edge wants to give you all the benefits you need to stand out and grow your business.
Interested in SEO services to grow your business? Contact IT Edge today.
