Earned Media Carry It has a lot of value, but not everyone understands how to measure its impact or fully understand its impact on organic growth.
Earned media quickly increases brand awareness, but it’s also a great way to build brand authority and dramatically improve off-page SEO.
Here at Stacker Studio, we’ve seen it work wonders with brand partners who create newsworthy articles and syndicate them to newswires.
To determine the short-term impact of earned media, we analyzed the organic performance of 11 new brand partners over the first 90 days of their partnership.
Here’s what we found:
| Ahrefs metrics: | Average growth rate: | Median Growth: |
| domain rating | +5 | +2 |
| referring domain | +4,099 | +184 |
| Ranking keywords in positions 1-3 | +411 | +77 |
| organic clicks per month | +8,622 | +600 |
Domain reputation increased by 5 points in 90 days. Image credit: stacker studio
Referral domains increased by over 4,000. Image credit: stacker studio
Ranking keyword growth rose to 400 keywords. Image credit: stacker studio
Organic clicks increased by over 8,600 in 90 days. Image credit: stacker studio
I’ll walk you through the entire process I used with an example so you can utilize similar strategies for your own content, SEO, and digital PR efforts.
Tips for creating newsworthy content
Our goal is to create articles that Newswire publishers want to publish because we believe it will help them gain visits, clicks, subscriptions, etc. We have received a lot of helpful feedback.
Here are some of the insights we’ve gained from publishing over 10,000 stories over the past four years.
Events and news pegs continue to generate high interest from partners. For example, one of the nation’s largest local television groups offers holiday-related entertainment and lifestyle content, such as “Best Christmas Movies Ever, According to Critics” and “50 Cute Baby Names with Holiday Meanings.” It is published regularly.
