founder M16 Marketing Also a member of the Forbes Agency Council, Don is a leading marketing technologist whose mission is to create success stories.
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It’s no secret that Google hates spam. Since search engines launched more than 20 years ago, various safeguards have been employed to keep spam out of search results. For example, we evaluate website backlinks for signs of manipulation and allow users to report spam on her website.
Google also has an artificial intelligence algorithm called SpamBrain, which is specifically designed to keep spam out of search results. If you run a business website, you should take precautions to avoid becoming a SpamBrain target.
More about SpamBrain
Not to be confused with RankBrain. SpamBrain works around the clock to protect Google users from spam-filled search results. It’s not just that spam rankings go down. If SpamBrain determines that her website or page is spam, the algorithm removes his website or page from Google’s search results. Your website or page will not rank organically for any search query.
Google does not want searchers to encounter spam on search results pages. His websites and pages in spam are poor quality at best and malicious at worst.
In a Google Search Central post, the company credits SpamBrain with helping keep more than 99% of searches free of spam.
Google still uses traditional algorithm updates to keep spam out of search results. SpamBrain is another algorithm built into search engine ranking techniques. When Google ranks his websites and pages, it uses SpamBrain to determine if they are spam.
Origin of SpamBrain
Google launched SpamBrain in 2018, but it didn’t get much attention until 2022. The company explains that it has been improving SpamBrain over the years since its release. Google says it will identify 200 times more spam websites and pages in 2021 than he did earlier, thanks to SpamBrain improvements.
Google also revealed that with the help of SpamBrain, it was able to reduce the amount of hacked spam showing up in search results by 70%. Hacked spam consists of her website or pages that have been hacked by a third party and used to display spam content.
Hacked spam is just one of many types of spam that SpamBrain can detect. It can also detect other types of spam, such as user-generated spam, link spam, and keyword spam.
More than just spam
Contrary to what its name suggests, SpamBrain is not limited to spam. It can detect and remove various types of manipulation and abuse.
Fraud is detectable abuse. Scammers can create phishing or malware-infected websites for her, and users who visit these websites can become victims of fraud without their knowledge. Luckily SpamBrain can detect and remove fraud from Google search results.
What SpamBrain means for SEO
With SpamBrain, you can’t use search engine optimization processes like black hats and spam and expect them to have a positive impact on your website’s ranking. Black hat SEO is synonymous with spam.
As long as Google doesn’t consider your website spam, don’t worry about SpamBrain removing your site from search results. Keyword stuffing, for example, is a spam signal that targets your website to SpamBrain. You can always add SEO keywords to your website content, but don’t force them where they don’t belong or hide them inside hidden text.
Automating certain optimization activities can be considered spam. For example, using content scrapers and spinners to automatically generate content can result in red spam flags. Using software that automatically creates backlinks also increases the risk of SpamBrain removing his website.
We use a white hat SEO process to keep your website visible in Google’s search results. These are safe and search engine friendly optimization activities. Optimizing meta tags, adding structured data to relevant pages, and creating top-notch content are all white hat SEO processes.
Website security, or lack thereof, can affect your risk of being targeted by SpamBrain. Websites can be hacked if security is inadequate. Hackers can then use your girlfriend’s website to display spam. Even if you aren’t creating hacked spam, your website could be a target for his SpamBrain. Google’s AI can detect hacked spam and remove your website from search results, making it invisible to users.
If your website has an administrator login, make sure it is protected with a complex password. Short, simple passwords are vulnerable to brute force attacks. Hackers may guess them using software that performs random login attempts.
We recommend adding your website to Google’s Search Console platform. Under the main menu is the “Security Issues” tab. Go to this tab to see if Google has found hacked spam, malware, or other security-related issues on your website.
Spam won’t go away anytime soon. Hackers, scammers, and spammers try to use spam for malicious purposes. However, SpamBrain remains at the forefront. As new types of spam and manipulation emerge, SpamBrain adjusts to remove those threats from Google’s search results.
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