The entrepreneurial journey is full of challenges, risks and surprises. Starting a business is hard work. But there are plenty of people who take on any challenge and try every possibility just to make their dreams come true. Movinnza’s story begins with a dream.
Shailendra Kadulkar always wanted to be a businessman. It wasn’t a dream shared by his family, but he knew he was going to start something he could call his own.
the beginning of the brand
“I always wanted to own a business. I worked for an IT company,” says Shailendra.
It was while working as a web developer that I noticed a lot of work being done around search engine optimization (SEO). At the same time, he observed how major brands were losing traffic due to his lack of SEO-friendly websites. “We thought we could have all this equipment and planning done before we even ran the code, which would save our customers development costs and get organic traffic,” he said. says. So I learned the tricks of SEO trading and started working as a freelancer. “He did one project where his website appeared at the top of Google search results. The client’s delight was that I started my own business and made more websites rank higher through SEO.” ”, recalls the founder.
therefore, was born in 2016 and aims to help businesses of all sizes establish a strong digital presence through organic SEO services and personalized web development.
Go ahead with the .in extension
Today, the Pune-based company is well versed in various niches surrounding web-related services such as website development, website design, mobile application development and website redesign. “In addition, we also offer SEO and digital his marketing services including his CMS, logo design and e-commerce services,” he explains Shailendra.
Movinnza, a digital-first company, had a website from the beginning to attract desired customers. As to why he chose the .in domain, Shailendra said: So I decided to use the .in extension. ”
The team found that 97% of customers go online to search for local businesses, and special domain names get more attention on Google. Shailendra feels that having a .in domain increases brand awareness, credibility and reputation. She also helps small businesses reach out to larger clients.
Different companies in different sectors have opted for .in domain names, like Movinnza. National Internet Exchange of India (NIXI) has helped various companies in various sectors to easily access .in or .Bharat domains. Businesses can choose from 22 languages for their domain names after choosing .in and .Bharat.
overcome challenges
Despite entering a lucrative market, one of Movinnza’s biggest challenges was ending monetization. “The decommissioning has affected many e-commerce companies and we have worked with many e-commerce websites. But people have stopped investing and creating new projects,” says Shailendra.
They overcame these obstacles by focusing on their website and striving to be the top searches in a particular city. It worked and business was back on track.
Another recent setback was in the first few months of the pandemic. Some of our travel partners had to stop the SEO work the team was doing for him because it was no longer working. However, Movinnza manages to survive thanks to an elderly client who appears as a savior. Within 5-6 months, people started working with them again.
Movinnza’s 12-member team is constantly working on a variety of areas to help customers optimize their searches and get the most out of their website. From IT companies, NGOs, graphic design firms, and even luxury pet houses, the brand has inspired a wide range of companies.Speaking of the Movinnza effect, Shailendra reveals her story of success with customers, next said like this. We get 300-400 leads per day. ”
Movinnza’s .in domain consistently helps us generate new business leads. “If you search his SEO companies in Pune, we are in the top five,” he said.
In the future, Shailendra aims to help more businesses ride the digital wave through SEO and custom web development. To achieve that, the company continues to move forward, just like its name, Movinnza.
Shaping India Inc’s Online Growth series chronicles the journey of Indian startups and SMEs and how creating an online presence with a .in or .Bharat domain has fueled their success stories.