This post is sponsored by Bright Data. The opinions expressed in this article are those of the sponsors themselves.
SEO is a never-ending battle for the top spot, literally and figuratively.
Competition among marketing teams around the world has changed the way consumers search for and purchase products and services.
SEO has also changed the overall marketing strategies of small and large businesses alike.
But search engine tides tend to turn and always change direction, especially when it comes to keywords, backlinks, and popular content.
These changes are a constant challenge, even for industry veterans.
Good news is just around the corner.
A transformation is underway to give you a clearer picture of SEO.
This transformation is accessible from public web data.
What is public web data?
Public web data is any information published online.
It can be easily collected and used to establish a marketing dataset that informs successful strategies.
For example, a new company in the customer relationship management (CRM) space may need to collect web data that provides:
- Other companies operating in the same sector.
- Consumer sentiment shared on social media channels about a company or a particular product.
This information is used to power algorithms, answer business questions, and compete with other businesses.
As such, public web data can be viewed as a mass collection of public information that describes how a general audience navigates the web and makes decisions.
Screenshot of Bright Data’s Data Collector, June 2022How can public data help my SEO strategy?
Public web data guides SEO decisions by helping you formulate strategies based on accurate, raw information from a variety of sources and geographies.
This ensures that your critical SEO strategy is not based on outdated or bad data samples.
As a result, you can stand out and gain an edge over your competitors. This is essential for success.
For Small Businesses: Public Web Data Gives You a Competitive Edge
Even a small marketing team can compete with big retail conglomerates like Walmart, Best Buy and Target with clever tactics.
So how do you make your small team stand out?
By using public web data to inform and analyze your SEO strategy, you can:
- Track your search ranking position in real time.
- Perform competitor analysis.
- Identify new link opportunities.
- Track changes in search engine rankings relative to your competitors.
- Reveal trends for specific keywords, descriptions, or links.
- Optimize your advertising campaigns.
- Uncover duplicate data that impacts search rankings.
Real-time competitive insights from public data help you fully understand what your users or target audience see when searching for available products.
You can use this data to improve your on-page and off-page SEO strategies.
It also provides keyword and backlink intelligence to identify further areas for optimization.
Armed with this information, you can create and manage more effective content that generates organic traffic from search engines.
More importantly, public web data allows us to see how we rank on search engines around the world.
The vast amount of public information is restricted, and companies are often unable to view specific content based on geographic location or device.
Data availability is only half the story. You can try and parse it yourself, but you need infrastructure to collect, structure and interpret the data.
As a result, marketing teams need access to public web data collection services to monitor SERP rankings around the world.
These can be used to geo-target and automate data collection. This ultimately saves you valuable time and resources so you can make better and more informed decisions about your content output.
How to find public web data
Screenshot of Bright Data’s Data Collector, June 2022Bright Data, the world’s #1 platform for data-driven SEO, is the premier resource for public web data.
Bright Data helps companies rank ahead of their competitors, track SERP positions in real time, find untapped backlink opportunities, and deliver content that resonates with customers through public web data for SEO. helps create.
As an industry leader, Bright Data is trusted by businesses to revolutionize on- and off-page SEO strategies, optimize paid campaigns, and reduce cost per click.
Here’s why marketing teams around the world use our platform:
- The highest quality and most reliable web data.
- The most advanced, fast and flexible data products and tools.
- Best network and platform uptime.
- Unlimited scale and customization possibilities.
- A transparent, enterprise-friendly infrastructure.
- Minimum in-house resources required by the company.
Additionally, with Bright Data’s platform and analytics, marketing teams can increase the visibility of their apps and ecommerce products across any search platform, regardless of location.
As a result, companies gain valuable insight into new and existing competing brands. It also enables keyword automation, refinement, and tracking.
Use public web data to make SEO easier to navigate
Without the infrastructure to properly process data about your audience and competitors, you may be operating without all the information you need to be successful.
SEO is not a transparent field, so you want every edge you can get.
It may feel like you’re sailing your ship into a sea of fog, but you never know if you’ll eventually land on the other side.
Visibility is critical for marketers to be truly successful in today’s oversaturated market.
You can read all you want about SEO best practices, but you won’t know what works and what doesn’t with your content until you test and analyze it.
Organic SEO is the key to visibility, content is the key to SEO, and public web data collection services are how to plan, evaluate, and implement the most effective content.
Speak directly with Bright Data’s VP of Brand Marketing & Communications Kellen Pakes at LinkedIn Find out how your business can achieve SEO success with public web data.
For more information on how web data collection can help your business, please visit: bright data.
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