SEO and content marketing go hand in hand. they just work.
For best results, you shouldn’t do content marketing without considering how your SEO fits in.
Conversely, you shouldn’t do SEO without understanding how your content provides substance and ultimately connection to what’s at the heart of it all. your audience.
Aligning both content and SEO serves two purposes:
- SEO drives targeted and relevant traffic from Google – Prospects who might join your audience and convert at some point, not just random people who don’t care what you do or what you sell. , brings in 1,000% more traffic than organic social media.
- Content marketing builds trust, authority and loyalty with these prospects.If they’re careful, most modern consumers want to do a lot of research before making a purchase and like and trust the brands they’re paying for. His 55% of buyers rely more on content in their research and purchasing decisions than they did a year ago.
Simply put, SEO and content marketing have an incredible symbiosis. Let’s explore how they fit together.
First, what is content marketing?
Content marketing is the creation, publishing, and distribution of online content (from blogs and videos to ebooks and podcasts).
This content is not intended to sell anything or promote your brand, but is intended to educate, entertain, and empower prospective customers.This nurtures their interest, engagement and trust over time and ultimately Become client.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing and improving a website (and website content) to appear in search results where people are looking for information, answers, products and services am.
These days, it’s hard to underestimate how important it is to appear on search engines, especially Google. Google Search, Images, and Maps drive his 92.96% of global traffic. If your website and pages rank well in search engines, you earn a good chunk of that.
What are the main differences between SEO and content marketing?
SEO and content marketing are different, but related.
Let’s say it like this:
- SEO is what brings targeted traffic to your site, including your content.
- SEO involves a series of actions that you can take to optimize your website and content to appear in search results.
- Content is how you keep those people on your page, nurture them, and ultimately convert them into customers.
- Content can be optimized for specific keyword searches that lead to the audience (and buyers journey stage) you want to capture.
In summary, each supports the other.
But how exactly? How specifically does his marketing and his SEO intertwine for the benefit of brands, search engines, and the users who need them?
How does SEO complement content marketing (and vice versa?)
SEO and content marketing are a yin and yang relationship. One improves the other and vice versa.
Using both in your strategy yields far more impressive results than using either alone.
1. SEO Drives Relevant Traffic and Nurtures Content
You don’t write content, so you get sucked into the black hole of the internet. I write content in hopes that some weary readers will find it and leave the giant lightbulb moment.
Associate those moments with your brand and expertise. It’s formidable.
Unreadable content is useless. If you want to contribute to your marketing success, you need someone to read it so you can do the work of nurturing your prospects.
One of the best ways to ensure that the right people can access your content? Use SEO tactics to optimize for the keywords your target is searching for.
68% of all website traffic comes from search. This means that whenever someone in the world opens their browser, they are almost always starting their online session with a search. SEO can help drive more people who need you to your nurturing content.
2. SEO and Content Drive Awareness and Brand Awareness
Want more people to associate your name with key industry terms? Use SEO to consistently show up in searches for those terms.
Better yet, start providing great content that answers their questions and eases their specific afflictions. you What you know and what you sell (or, if you’re a marketer or SEO specialist, what your client knows and what you sell) can do the trick.
The better you do this, the higher your site and content will appear. Ultimately, having a top 5 organic (free) result on Google promises that people are most likely to not only see your listing, but click on it.
CTR (click-through rate) is the percentage of people who clicked on a particular link and landed on your web page. The highest CTR on search engine result pages belong to the top 5.
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3. SEO and content work together to improve user experience
SEO and content are not just about ranking in search engines and driving traffic and leads.
Together, they also help provide a better user experience for your viewers across your website.
SEO has many rules and guidelines governing:
- How to structure and optimize your website.
- How should I approach building pages and content?
- How to link to other sites or your own site.
- quality level to aim for.
- more.
Also, you may not engage in deceptive or manipulative activity aimed at deceiving users or manipulating ranking systems.
Following site and content guidelines will not only ensure you rank higher, but it will also ensure that viewers have a good experience when they find you.
And it contributes to everyone’s goals:
- Search engines want to help you find what you’re looking for quickly and efficiently, and they want to provide relevant and useful results.
- Brands want prospects who find them on Google to eventually become customers. If the brand offers a great user experience, it’s more likely. From relevant and useful content to well structured and fast loading sites.
4. High-Quality SEO Content Helps Your Page Rank Better
It’s no secret that high-quality content helps boost search rankings for blogs, articles, and even landing pages and sales pages.
In fact, content quality is one of the most important factors affecting SEO success. of the most important.
Search Engine Land’s What Is SEO guide explains:
“When it comes to SEO, content should come first.”
After all, your website content:
- Determine if you are relevant to a user’s search query, add value to their life or waste their time.
- Affects how long people stay on your site (read entire blogs, browse other content, look at “about” pages and services/products).
- You need to provide proof that they can trust you.
These are the important signals you send to your prospects, and it all starts and ends with your content and its quality.
Don’t leave home without both SEO and content marketing working together.
Stop chopping words here.
Content marketing alone set as a strategy is not as powerful as when combined with SEO.
Content without smart SEO gets much less traffic, reads, engagement, and conversions.
SEO without quality content is equivalent to a flimsy, uninspiring and useless website that doesn’t attract anyone or bring in any revenue.
If you blend the two, the secret sauce will be involved.
SEO attracts traffic and leads. SEO gets your brand seen on different levels. SEO ensures that the user experience reaches a high standard and makes users happy.
Content attracts prospects and keeps them on your site. Content fosters their interest, trust and loyalty. Content keeps them coming back for more.
Never leave home without a healthy mixture of both in your strategy.
The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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About the author
Julia McCoy is the founder of Content Hacker, author of 7x, and a leading strategist on creating great content and brand presence that lasts online. At 19, she used her last $75 to build her seven-figure writing agency, which she sold ten years later. In the 2020s, she is dedicated to teaching founders and marketers the strategies, skills, and systems they need to build their business through her inbound content so they can create a more lasting impact in the world. I am making it possible.
