The American Bar Association estimates that there are over 1.3 million licensed attorneys in the United States. That’s a lot of competition. Even if you are a local law firm serving a specific region, you may have competitors looking to acquire clients both online and offline.
So how do you stay competitive without using up your marketing budget? Harness the power of legitimate SEO.
Legitimate SEO (Search Engine Optimization) involves optimizing your website and online listings to attract organic traffic from search engines (i.e. Google). There are many factors involved in a successful legitimate SEO strategy, but one of the most important is having a strong backlink profile.
Link Building Strategies for Law Firms
One of the best ways to attract backlinks to improve your law firm’s SEO is to create content that other websites will want to link to. This typically involves publishing in-depth content that is engaging and informative for your readers.
Legal content doesn’t have to be boring. There are many ways to create content that potential clients would like to read and that other her websites would like to share.
At my agency, the first step in creating a law firm link building strategy is to reverse-engineer a client’s competition and evaluate the top law firms nationally or in the client’s market.Ahrefs of Tools like this give you a back door look into the link building strategies your competitors are using. You can then contact these sites to attract backlinks to your client’s site.
Here are six link building strategies that can help you improve your search engine rankings and get more clients online.
1. Publish your linkable assets
A linkable asset is a piece of content that serves the primary purpose of attracting links to your website. The goal is to make the content so valuable that other website owners can voluntarily link to it.
Linkable assets can also help attract organic traffic, generate referral traffic, and increase your law firm’s exposure.
Examples of linkable assets are:
• Infographic: Visually appealing graphics that provide a lot of value and are easy for users to download or save.
• tools or calculators: Provides useful online tools that add value to your site, such as legal deadlines and filing date calculators.
• E-book: Downloadable documents to help readers resolve their issues (e.g., “10 Steps to Take Before Hiring a Family Lawyer”).
• guides or tutorials: We publish step-by-step guides that readers can’t find anywhere else.
• Surveys and research: Do you have interesting findings to share? Publish your studies and research on your blog.
By publishing your own linkable assets, you are sharing content that users are unlikely to find online elsewhere. Also, if your content is packed with value, you are more likely to be linked to from other of her websites.
2. Submit a guest post
Contact other legal blogs and ask if you can submit a guest post to their site. sometimes. However, in some cases, there may be additional restrictions.
Before you start contacting every blog you can find, whether it’s relevant to your industry, looks like a reputable website, and is likely to send traffic to your site. If you take the time to write a blog post, you need to generate some traffic and make sure you receive reliable (non-spam) backlinks.
3. Create a resource page
Like linkable assets, resource pages offer a lot of value to your readers and therefore attract links from websites looking to direct readers to useful resources.
Law firms can publish resource pages that contain tutorials, downloadable documents, forms, or anything else that may help people deal with legal matters. Sites are likely to link to resource pages that contain as many resources as possible, so the more exhaustive the better.
Here are some options to put on your resource page:
• Downloadable PDF
• legal form;
• How-to guides
• research studies
• Government contact information;
• Funding resources
4. Offer scholarships
Prepaying can result in some high-authority links back to your website. can be collected.
We will publish a page explaining the scholarship and how to apply. Then share this page with your high school, college or other institution that can encourage them to apply for scholarships. This is a great way to attract some backlinks from those sites.
Then, once the scholarship is awarded, you can post about the scholarship recipient. You can also add functionality to industry-related blogs that link to your site.
5. Blog about current affairs
Blogging about current events is a great strategy for generating traffic to your website because so many people are actively searching for the topic, and the first time you post, you’ll get some You can get the link.
Find the latest trending topics using tools like Google Trends and Twitter’s trending section. Then publish a blog post with your take on the topic, apply on-page SEO, share the post on social media, and wait for traffic and links to pour in.
6. Participate in interviews
Most publications and podcasts include a link to your website when they choose to feature you in an interview. Reach out to your favorite publications and podcasts to see if there are slots available and pitch on the insights you want to share.
Improve SEO with link building
Backlinks are an essential part of any successful SEO strategy, especially if you work in a competitive industry like law. By actively collecting links to your site, you can improve your Google ranking, increase traffic, and even gain more online clients.