How to choose the best rank tracker for your SEO needs

7 Key Questions to Ask When Assessing Your SEO Business Needs

To make your search for SEO tools even more practical, here are some guiding questions to ask your SEO team.

These additional questions will help you identify issues with your SEO tools, and more.

1. Does your current SEO solution give you enough data?
2. Are your SEO tools giving you the right data?
3. Are you providing data as frequently as you need to do your job?
4. Is the toolstack scalable in the medium to long term?
5. Does the quality of support meet your expectations?
6. Is pricing right for your business?
7. Need an SEO tool specialized for a specific part of your job?

Ultimately, our Journey Further needs were summarized as follows:

• price – “Cost savings. We were spending a lot of money and believed we were getting poor value for money.”
• data precision – “Our previous tool provided incorrect ranking data. The ranking data was unreliable and we received multiple complaints from the team.
• Lack of proper customer support – “The response time was very slow. It took over a week to reply.”
• ease of use – “The need for a better user interface was another key factor. The old provider had not updated its UI for at least ten years.”

6 Key SEO Tool Selection Criteria for Stakeholders

Once you have a clear idea of ​​what kind of problem you want to solve and what your main sticking points are, create a shortlist of possible rank trackers and start testing.

When evaluating rank trackers, you should look for:

1. Desktop and mobile data availability.
2. Multiple user seats.
3. collaboration capabilities.
4. Visibility metrics and other key performance metrics.
5. Data Access – Exports, Integrations, APIs.
6. Data migration process.

And, of course, you have to decide who participates in the decision-making process and when.

Let’s take a closer look at what Walker and his team have done.

“We have used almost every enterprise ranking tool on the market across the team, and we had a good idea of ​​which one to use to set up a trial account. The steps were what I do Access Trials on Each of These ToolsBased on our experience, we had a good understanding of the features we needed.

So, I extended my trial to include two other senior stakeholders – Head of SEO and Organic Director. There were some concerns as some teams were very attached to the old provider, but they saw the good and quickly won over. , had to look at historical data and reporting dashboards.

Ultimately, we had to get buy-in from senior staff members and reaffirm that the entire team preferred the new tool over the existing provider. ”

From the Journey Further story, you can add another set of key elements to your decision-making framework.

• How will new SEO tools impact your team’s day-to-day life?
• What does your process look like when you introduce a new tool?
• Will you provide support during the trial period and facilitate the purchasing process?

Best features and benefits to consider when looking for a new SEO tool

It’s been over two weeks now and the trial is nearing its end. It’s time to draw the line and see which of the tools we tested ticked the most important features.

• Are non-negotiable issues fully resolved?
• Did you discover a powerful new feature to improve your SEO process?
• Are prices in line with current status and growth plans?

For Journey Further, along with accuracy and pricing, here are the relevant benefits and features that have convinced us that we have made the right choice in rank tracking solution:

• User interface.
• Ranking data collection speed.
• Free ranking data for pitching purposes.
• Cannibalization monitoring.

As Walker emphasizes, the reason these were so important had to do with efficiency in terms of both time and resources.

“Thanks to the ease of use, Collect data and insights much faster. Speed ​​of collecting ranking data can save you tons of timeand we can react to it new business opportunities Faster.

next, Free ranking data for pitching. In the past, we spent a lot of money collecting data to sell.We are now saving resources and this has allowed us to create an organic team more profitable.

When it comes to monitoring cannibalization, you can do this directly with the Ranking Tool, which saves you a lot of time. Previously, you would have had to use a separate tool to collect this data.”

As Journey Further shows, if instead of switching between multiple tools for different types of rank data, we could find a rank tracker that solves multiple needs and improves organic team productivity. It saves you in the long run.

SEOmonitor has everything you need in a rank tracking tool

When choosing a core SEO tool for your team, it’s important to assess where you are now and what you would like to improve.

You can think of it in terms of:

• Accuracy of data.
• key indicators.
• Frameworks and learning curves.
• support and training.
• Price and cost-effectiveness when scaling.

It’s important to manage the decision-making process and involve all the necessary stakeholders from the beginning. Ultimately, your tools influence how you work and how you reach your desired results.

Especially for rank trackers, it’s important to provide easily accessible, accurate and fresh data.

At SEOmonitor, we are constantly developing rank trackers to help SEO professionals.

• Desktop and mobile daily ranks are included in the same price, so you get the data granularity you need.
• Own your data – unlimited API access, exports, and integration with Google Data Studio or Google Sheets.
• Onboard entire teams and even clients – get unlimited users.
• Scaling – Pay only for the resources you use with dynamic pricing policies.

Join agencies like Journey Further in the quest to increase transparency and accountability in the SEO industry.