Did you know that LinkedIn officially surpassed 500 million users? So many people in one place. So how do you get recruiters looking to hire someone with your experience and skill set to visit your LinkedIn profile? ) is due to technology.
LinkedIn’s search feature is very similar to Google’s in that it uses ranking measurements, making SEO one of the most important features. SEO is generally defined as a set of practices designed to improve a web page’s position in organic search results, so the better your SEO, the more likely your profile will be seen.
It’s important to understand that each established social media profile creates its own web page. While LinkedIn hosts your page on her website, you can update and highlight it. The same applies to Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, etc. Anywhere you have a profile you can interact with, that’s your webpage.
Recruiters who visit LinkedIn to find candidates typically use the site’s search function, enter keywords, and have specific companies, jobs, products, groups, events, colleges, etc. in their profiles. identify someone who is Of course, there are things outside of your control, such as location and connection level, that affect where your profile appears in search results. You can.
When building your LinkedIn profile, you should think about what recruiters are looking for. Are they looking for an “experienced HR manager” or a “compensation expert”? Or “HR Generalist”? We don’t know for sure, but we can make an educated guess. Start by looking at the job postings that interest you. Because I have a lot of keywords that I want to add to my profile.
Here’s a snippet of a sample list: See if you can identify keywords that people searching on LinkedIn might use.
The HR Business Partner (HRBP) position is responsible for aligning business objectives with employees and managers in designated business units. This position develops partnerships across the Human Resources function to deliver value-added services to management and employees that reflect the organization’s business objectives. HRBP maintains an effective level of business literacy regarding the business unit’s financial situation, medium-term plans, culture and competition.
These are the keywords I chose from this job description.
- HR business partner.
- personnel partner.
One or two of these SEO-rich keywords can be included in the headline and summary section. Throughout the description there are other key phrases that are perfect to include in your experience section. For example:
- Alignment of business goals.
- value-added services.
- business literacy.
And this was from the first paragraph of the job description!
When you’re ready to add sections to your LinkedIn profile, here are the five most important sections to sprinkle some SEO on.
This is the number one spot to plant SEO-rich keywords. The heading is your current position followed by some keywords listed. For example, to continue using the example above, let’s assume you are an HR Business Partner. Headings should look like this:
Human Resources Business Partner (HRBP) – Aligning business goals – Employee transformation – HR guidance
This section has 220 characters. You can also use fun letters between your keywords to spice up your profile and make it stand out.
If you can be wild with 220 characters, you can be wilder with 2,600 characters in this section. The about section is more fun because it can be more personal, but you should include keywords and phrases throughout. This is a great place to include some of the best achievements in your career history that relate to where you hope to head next.
There are many resources out there that offer different strategies on how to write your About section. Here is a LinkedIn article showing 14 different examples.
The activity section is where you create or share posts. There are three ways to optimize your activity with SEO:
- Create your own content. If you have a website and love writing about all things HR, create compelling content to share on LinkedIn and other social media profiles. Alternatively, you can leverage other sites such as Twitter and include it in your LinkedIn content.
- Share other users’ content. You’ll get SEO benefits from other people’s content too, so make a plan to share other people’s articles and posts 2-3 times a day. Aim for articles about your position and future career. This is the easiest way to get her SEO on your activity feed.
- Make a simple post. If you’ve been thinking about becoming an HR person every day, publish a quick post about it. The idea is to curate your page to be all human resources.
This section is the easiest, assuming you’ve already written a keyword-rich resume. The experience section will be your background in bullet points taken directly from your resume. For more information on how to write keyword-rich, performance-based bullet points, see this. SHRM Online An article that breaks down the Challenge, Action, Result (CAR) method.
You can have up to 50 of the skills listed in this section and there is no harm or penalty for including them. The most important are the top three.
For our sample HRBP professional, we recommend that the top three attributes be:
- HR business partner experience.
- employee management.
- business integrity.
You can also view approvals in the Skills section. We recommend contacting Network Connections who can validate your skill set, especially your top three skills.
Creating a fully SEO-optimized LinkedIn profile takes time and effort, but it’s worth it in the end. Try out some of these changes today and see what happens when you get your LinkedIn search results email next week.
Mary Southern is the founder of Resume Assassin in Austin, Texas. She has over 12 years of experience in her resume writing, HR, career and academic advice. She has helped thousands of professionals in various industries enter a wide range of leading companies.Click here for details www.resumeassassin.com Connect with Mary at www.linkedin.com/in/mary-southern.