Links are one of the strongest ranking signals for search engines. Links play an important role in determining which pages search engines display in their results. This is why Google is investing in improvements to link analysis such as Penguin 4.0.
Specifically, Google is constantly experimenting and testing search results. Therefore, it’s best to diversify your link profile to create a robust backlink profile that can withstand tweaking by search engines.
But how do you do this? In this post, learn how to diversify your link building profile. But first, let’s define and explain its importance.
What is link diversity and why is it important?
Your website receives backlinks when another website links to it. A diverse link portfolio refers to high-quality backlinks from a variety of web sources.
Building backlinks can enhance your off-page SEO and drive more traffic to your website. However, the source of these links determines their impact on Google search rankings.
Many backlinks from the same few sources are rarely harmful to a website, but occasional backlinks from new sources have much more impact than frequent backlinks.
The rationale behind the algorithm is that websites with wider reach are more relevant to a wider audience. If other websites link to your content, Google may consider peer review. This will improve your domain authority and ranking.
Great place to diversify your link portfolio
Consider the following locations for various links:
Niche-specific dignitary sites
Getting links from credible niche websites is the key to success. Obtaining these links can also be difficult. That’s why you need a Getmoved agency to help you get them. With delicious side dishes and desserts, you don’t need a lot.
Low-privilege niche sites
A high-authority site is the gold standard, but even a low-authority site is well worth it if it’s in your niche. Quantity is important here. You don’t get much out of one link. However, dozens of links from low-authority sites stand out.
Niche sites of unrelated dignitaries
Free backlinks from authoritative websites outside your niche are acceptable.The Google algorithm considers backlinks from sites with high domain authority beneficial. But to balance things out, it would be nice to have links within the niche as well.
Website and Blog Directory
Website and blog directories don’t give you much link juice, but they’re worth it. These links are easy to grab, free and legal.
The blog comments section is not the place to push your latest posts. However, active participation and commenting on blogs also has its benefits. If you do enough, you can put in a relevant comment.
Participating in forums
You don’t get a lot of backlinks from forums, but you do get some traffic from forums. Again, links should be relevant and not spammy. Otherwise, you risk getting banned.
How to diversify your link portfolio
Various link building tactics sound great, but how do you implement them? Here are some suggestions.
Diversify your methods
Link building tactics are usually targeted to specific pages. For example, scholarship link building on scholarship pages and guest outreach to bloggers on his blog/articles.
You can diversify your link profile by applying different link acquisition methods to other pages. For each link building tactic to be effective, one or more people must perform all phases. For better results, you need well-trained professional rink specialists and outreach specialists.
Develop different link building strategies for different groups
Consider outsourcing your link building process to another company. It helps to consider one or two if you want to work with an agency or team that builds links. In addition to working on different pages (dedicated link building pages), we also use link building techniques.
As a result, you can diversify the links you receive each month. So if your budget is huge, you can allocate another page and let your outsourcing team handle other tactics.
Attract multiple linkable audiences
The basic idea for scaling up your white-hat link-ask strategy is to target different linkable audiences for each piece of content you create. Let’s say you want to create an article about abuse and another for children, teenagers, and veterans. We have content assets for PSTD patients.
Each of these audiences can be targeted with content assets. Link building is not just a combination of methods. It also targets resource links on sites related to the topic.
Take advantage of the latest linking opportunities
Gain more business exposure and conversion assistance by building natural links that lead to real business exposure and convert more customers. Competitor Recent Links is a great place to start. You can analyze your competitors’ links using a link analysis tool such as Ahrefs.
Evaluate the content they publish on their blogs to determine if it can be adopted or turned into a unique perspective. The more systematic our approach to obtaining authoritative links, the more likely we are to organically and manually diversify our link profile.
How Diverse Are You?
Quality, relevance, quantity and diversity are key elements of a strong link portfolio. Credibility depends on link pattern diversity, but people pay little attention to it. Acquiring links from various sources has a positive effect based on empirical evidence and common sense.
Acquiring and managing a diverse basket of links is not easy. It’s hard to keep everything straight and avoid redundancy while building deep links to hundreds of pages.
To manage the diversity of your links, you need to organize them. Be sure to keep detailed logs of link activity, including the source, target, and content of each link.