Matt Bertram, Enterprise SEO Consultant at EWR Digital and co-host of the SEO PodcastThe hidden secrets of internet marketing.”
Online marketing at the enterprise level is complex. Need a new agency to oversee your search engine optimization (SEO) strategy? Neither do I.
SEO is an important tool for modern businesses to stay competitive online. For large companies, the stakes are higher. Websites can span thousands (sometimes millions) of pages and address a variety of traditional issues. When enterprise-grade SEO is done right, you can achieve incredible results. Massive traffic and influx of new leads, countless conversions and sales, increased brand awareness, and more.
However, not all digital marketing agencies have the skills and experience to handle the pressures and responsibilities of enterprise-level marketing. Hiring a reputable digital agency with her SEO knowledge that is enterprise-specific takes great care. This will help you choose a company that has the experience, skill sets and technology to successfully manage a high performing business.
Here are my top recommendations for finding an agency you can trust with brand, money and reputation.
What is Enterprise SEO?
Enterprise SEO is a large-scale SEO tactic for large companies that requires expertise and long-term planning to meet multiple stakeholder objectives. As opposed to tens or hundreds of pages of traditional small business monthly outlooks and websites, companies have to consider not only the corporate environment, but also the scale of their website to consider when achieving long-term business goals. and often have legacy issues.
Large companies need to improve their organic presence in a highly competitive environment. This requires a high level of his SEO strategies such as content quality, relationship-focused link building, crawlability, indexability, etc. to drive traffic and increase revenue in a scalable manner. You can.
What Do Enterprise SEO Companies Do?
Beyond using traditional inbound marketing tactics, enterprise SEO companies are grappling with more complex and sophisticated strategies.
• Monitor analytics that track attribution and customer journeys that lead individuals down the sales funnel.
• Create a 360-degree view of all your customers and their demographic segmentation.
• Automate campaigns, workflows, online chats, emails, dynamic content, and more.
• Create high volumes of unique, relevant, high-quality, SEO-optimized content (following Google’s EAT guidelines to increase organic traffic) and provide industry thought leadership.
• Manage thousands of pages — often across multiple websites and displayed in different languages.
• Drive brand awareness and growth with the right keyword targeting and strategy.
• Monitor PR and manage your company’s brand and reputation online across multiple channels and platforms.
How to find a reputable SEO agency
There are a number of qualities you should look for when hiring an enterprise SEO firm.
reputation, competence, knowledge
Ask for a list of past clients to interview so you can make an informed decision if the company you are considering is a good fit for your business. Also, look for the following information to determine how and what they are experiencing.
• Online reviews from past customers.
• Case studies demonstrating experience and results.
• A podcast or online presentation where the leadership team is being interviewed or demonstrating their expertise and capabilities.
Leading agencies stay on the cutting edge of marketing trends and techniques and invest in advanced technology for their clients. It will also assemble a comprehensive team of experts including web and user experience (UX) designers, copywriters, strategists and content marketers.
Communication and transparency
Look for a highly organized company that is honest and transparent. They should answer your questions openly and clearly and present case studies that demonstrate successful and consistent results. You need clear deliverables about what you get out of your money, and you need to be able to easily track your progress. It shouldn’t just be a black hole in spending your marketing budget.
They should be in regular contact with your company and available when help is needed. While working with them, you should receive regular and continuous updates on your company’s progress and any new developments or issues that arise. An SEO company should set your needs and goals first timeThey need to listen and learn as well as educate and share knowledge with the team along the way.
Scalability is very important because an enterprise-level website can have thousands of pages and hundreds of thousands of products. Without it, your website may face detrimental indexing, legacy, and crawlability issues that affect SEO and user experience.
An experienced SEO firm has the tools and teams to monitor large websites, identify and fix problems before they occur, and automate tasks to ensure efficiency. and the effort required to monitor and maintain workflows.
Enterprise SEO company result We start with a thorough content audit to see where your online presence is right now by tracking and analyzing website data. Strategists need to measure key KPIs and report on how marketing efforts are changing over time. Key metrics include website traffic, search engine rankings, user flows, leads, and conversions.
Without analytics, you can’t know if your SEO strategy is working.
Red flags for enterprise SEO agencies
Avoid SEO companies that give you the following red flags:
If an agency offers packages much cheaper than other quotes, consider it a warning sign. Highly capable companies set competitive prices because they are confident in their service and don’t cut corners. Proper his SEO takes effort.
Promise instant or rapid content marketing results
If an agency promises to deliver results within weeks or months, they may be lying to you. You’ll have to wait ~6 months or longer.
Every business is unique and requires different tactics to be successful. If your company asks you to choose a package that cannot be customized for a large project, stay away.
A good SEO firm understands your company well, understands your niche and competition, develops key strategies that help you dominate the market, gets proven results, and evolves your marketing tactics over time.
As with most things in life, when it comes to hiring an enterprise SEO agency, you get what you pay for.