To improve your website’s SEO performance, you have three options: Improve the quality of your content, optimize the text elements of your website (on-page SEO), or increase the number of backlinks that lead to your website (off-page SEO). This article introduces the latter method.
As the founder of two full-service digital marketing agencies, he has helped countless customers rank their websites on the first search engine results page (SERP) by improving off-page SEO. We’ve put together a simple guide on how to get valuable backlinks in just one week without penalizing Google or resorting to black hat tactics to boost your rankings.
1. Fix broken links.
Probably the fastest way to get high-value backlinks is to offer to fix broken links that exist on domains in your niche. , or links on websites that point to irrelevant or outdated content.
To do this, find a resource page on a high domain authority website in your niche. Then use Chrome’s “Check my Links” plugin to find and automatically highlight links on your website that lead to 404 errors. If your web property is a good alternative to broken links, hurry up and let your webmaster know.
Find the webmaster’s contact information and send them a friendly email notifying them of the situation. Please indicate exactly which link no longer works. We then provide various helpful alternatives that webmasters can use to replace these broken links. Of course, make sure that some of the resources you suggest are your own content.
Remember, you are doing the webmaster a favor by contacting him about a broken link. In return, webmasters may feel compelled to return the favor by providing links to your content.
Total investment time: 2 hours.
2. Write a guest post.
Creating a guest blog post or two is one of the best ways to get backlinks from highly rated outlets in your field. To write a guest post, ask the webmaster or editor of the website or blog with the highest domain authority score in your niche. Politely introduce yourself and ask if you’re willing to publish your guest blog post on your website for free in exchange for her backlink.
However, when publishing guest posts, you need to be careful not to enter the realm of black hat SEO. Posting low-quality blog posts to content mills and private blog networks (PBNs) is one of the easiest ways to penalize Google and negatively impact your website’s ranking.
When pitching guest posts, make sure your content is well researched, professionally written, and published on legitimate platforms that aren’t perceived as spam or malicious. , you can benefit from the backlinks they generate without getting penalized.
Time invested per post: 5 hours.
3. Leverage social media (and Reddit).
Your social media platform should already link to your website. However, when it comes to getting backlinks, Reddit is his one of social media’s unsung heroes. With an Alexa rank of 19 (at the time of writing), Reddit is one of the most widely used and trusted sources of information online. Even better, it’s a source of niche communities dedicated to common good.
Whatever niche your website or business belongs to, there is likely to be a large community of Redditors to discuss it. With a free account, you can post to Reddit’s dedicated message boards (called subreddits) and add links to your website.
The problem, however, is that Reddit is heavily moderated and most subreddits have rules against self-promotion. Therefore, your goal is to post informative, value-added content on the subreddit to establish yourself as a credible authority within your subject matter. Make sure that all posts answer your readers’ questions and are not purely self-promotional. This way, your posts won’t be deleted by the subreddit moderators and will drive more traffic to your site.
Time invested per post: 1 hour.
4. Write a free testimony.
One of the easiest ways to get backlinks is to write testimonials for the products you use. To do this, contact the company owner or PR person whose product you enjoy. For example, if you are in the digital marketing niche, Ahrefs, SEMrush, Raven Tools, You can ask them to write testimonials in exchange for backlinks to the owners of MailChimp, BuzzSumo, Hootsuite and Buffer.
Time spent per testimony: 30 minutes.
5. Promote your best content.
You can’t expect backlinks to happen organically without a little tweaking. To spark discussion about your content, feature one of his best blog posts and share it with your network, social media followers, friends and family. If you find it useful, please ask us to share the content.
Second, reach out to your subject matter authority or blogger via email or direct message and ask if they’d like to review your content. Many top bloggers and influencers send emails to their followers with links to helpful or insightful content.
Time spent: 10 minutes per email.
Put it all together.
Above, we have listed 5 steps to increase the number of backlinks on your website within a week. By following these steps, you can get backlinks that send PageRank to your web property and improve your SEO performance. But remember, content is still king. Unless your content offers value and unique insight, you are unlikely to get links from highly authoritative domains.
