founder M16 Marketing Also a member of the Forbes Agency Council, Don is a leading marketing technologist whose mission is to create success stories.
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How many locations does your business have? Local Search Engine Optimization (SEO) involves polishing your business’s brand and website to rank in online searches performed in specific locations. will be However, not all businesses serve their customers at her one location. Some of them serve customers in more than a dozen locations. If your business has multiple locations, you should take a different approach to local SEO.
Create geo-optimized landing pages for each location.
For each business location, you should create a geographically optimized landing page on your business website. A geo-optimized landing page is a business-related web page that focuses on a specific location. Whether you have 2 locations or 20, you need to create landing pages optimized for each region. When Google crawls your geo-optimized landing page, it associates your business with its location.
Follow these tips to create effective, geo-optimized landing pages.
• Highlight your business’s products and services.
• Create unique content for each geo-optimized landing page.
• Include keywords in your content that target your business location.
• Include location-based keywords in your geo-optimized landing page address.
• Use location-based keywords to optimize meta titles and descriptions.
• Design a call to action (CTA) to encourage visitors to contact your business.
• If your business has an address for each location, list the address at the bottom of your geo-optimized landing page.
Stick to a single domain.
You can create multiple geo-optimized landing pages (one for each location of your business), but you should stick to a single domain. Using multiple domains can be counterproductive. Search engines see domains as separate and unique websites. Using multiple domains creates multiple websites, some of which may contain duplicate content.
Sticking to a single domain eliminates the risk of duplicate content while making it easier for search engines to crawl your business’ website. No need to crawl multiple domains. Search engines only need to crawl a single domain that contains all of your geo-optimized landing pages.
Generate a basic sitemap.
I need to generate a basic sitemap for my business website. Sitemaps are useful for all forms of his SEO, but they are especially beneficial for local SEO where multiple locations are involved. A basic sitemap directs search engines to all geo-optimized landing pages.
A sitemap is a computer file that contains structured data about your website. They can be basic or advanced. Basic sitemaps only contain page addresses, while advanced sitemaps add page refresh frequency, page relative priority, page last modified date, image licenses, video thumbnails, and more. Contains information. For local SEO with multiple locations, a basic sitemap is sufficient.
After generating a basic sitemap, upload it to the home or root directory of your business website. Technically, it can be placed anywhere on your business website. However, the deeper it is, the harder it is for search engines to find it. Also, if search engines can’t find your basic sitemap, they may not be able to crawl your geo-optimized landing pages and other pages on your business’s website.
Create offsite citations for each location.
Remember to create an offsite citation for each location. Offsite citations are listings of your business published on other websites. According to a study conducted by local SEO firm Bright Local, they are the sixth most prominent local SEO factor.
Offsite citations use different formats depending on where they were issued. Most directory websites consist of a company’s brand name, address, phone number, and website address. Creating offsite citations for each location of your business can lead to higher rankings in sales-driven local searches.
Add all locations to your Google My Business listing.
Google My Business (GMB) allows you to optimize your business in multiple locations. Of course, GMB is Google’s marketing platform for local businesses. It’s basically a multi-channel directory with a compromise on local business listings. Google displays these listings in search results and Google Maps. A customer may discover her GMB listing for your business when performing a local search or using Google Maps.
Assuming your business already has a GMB listing, you will need to add all your business locations to the platform. To add a new location to your GMB, go to your account dashboard and click[場所の管理]Select a tab. From there, you’ll see a blue button labeled “Add Location”.after clicking this button[単一の場所を追加]Click to display a page where you can enter information about the new location.
If your business has 10 or more locations, adding them manually can be time consuming. Luckily, GMB has a bulk location tool.[単一の場所を追加]Instead of,[場所をインポート]Click. Next, you will be prompted to download the spreadsheet file. After you download the spreadsheet file, add information about the business locations you want to the cells. Finally, upload the newly completed spreadsheet file to GMB. Google uses the information in your spreadsheet file to create new locations for your business.
Please note that Google requires verification for each business location. Only after verifying the location will Google show his GMB profile of the business for searches and Google Maps queries regarding the location.
Local SEO for multiple locations requires a different approach than single location. Having multiple locations means that your business brand and website must be optimized to appear higher in searches performed in multiple locations. By creating geo-optimized landing pages, sticking to a single domain, generating a basic sitemap, creating offsite citations, and adding all locations of your business to your GMB , can optimize local SEO for multiple locations.
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