Any savvy real estate professional knows that the majority of a business’ marketing and brand building efforts are done online. There are many ways to do this, from paid advertising to social media marketing to building a mailing list, but one of the most effective ways to build your brand as a real estate agent is to use his real estate website. is to optimize
But it’s not enough to have a nice looking site with some beautiful photos and some MLS facilities. After all, there’s more to attracting traffic to your real estate website. A lot of it comes down to real estate SEO. You won’t get the attention you want unless you focus on optimizing your real estate website. Here’s what you need to know about this unique and effective online marketing strategy.
SEO is an acronym that stands for Search Engine Optimization. The concept behind SEO to make your website content attractive and easily accessible to search engines such as Google, Yahoo, and Bing. SEO is as old as the internet itself. In fact, the term’s origins can be traced back to his 1997, but SEO has undergone some major changes since the dawn of the internet.
For example, today more than 50% of searches are done on mobile devices. This means making your website mobile-friendly. Another example of this evolution is that most of his SEO practice today focuses almost exclusively on Google. There are good reasons for this. By 2003, Google was responsible for 75% of all internet searches worldwide. Today, that figure is even higher, with 90% regionally in countries like the UK and 92% for the global search engine market as a whole.
link building
One of the most popular SEO techniques today is link building. Google’s search algorithms prioritize content they deem valuable. One way to determine its value is to count the number of good links back to that content. Link building involves building a network of internal links (links between pages on her own website) and external links (links to content from other her websites).
site map
Another important method of real estate SEO is sitemaps. A sitemap is like a table of contents for your website, a single place where you can access all related pages of your website. This is convenient for users, but the main advantage is the “web crawler”. This is an automated software process that search engines like Google use to literally map and analyze your content. A good site map speeds up this process. This means that your content will be more readily available when searching.
How can SEO be used?
So what exactly does SEO do? How can I use it to increase traffic to my site? In theory it’s pretty simple. Google and other search engines provide ranked results to users searching for content. It’s been proven time and time again that high-ranking search engine results get more clicks. In fact, only 2-3% of users check her second page of search results. SEO improves your content’s rank and increases its chances of appearing near the top of the results page. So good real estate SEO drives traffic right to your doorstep.
A page has many factors that affect its SEO. Here are some.
content
Content is the king of SEO today. This is because Google and other search engines have become sophisticated enough to evaluate natural language not only for value, but also for relevance. Unique content that is easy for users to read and understand will rank higher than content that uses overly complex language.
SEO applies not only to the content of the page, but also to the title of the web page. Ensuring that your title tag contains the right target keywords that are relevant to your users’ search queries will increase your chances of ranking higher. Additionally, it helps to attract users if the exact keyword or phrase that performed the search is in the title of the page they are looking at.
meta description
A meta description is like a title tag, but perhaps even more important. The meta description is what appears just below the title and URL in search engine results. This is your chance to attract users, so try to keep it short and engaging (less than 160 characters) and include your most powerful keywords.
headline
Headings are HTML code that not only sets the font size for the title and subtitle of your web page, but also helps Google and other search engines categorize your targets. Make sure that the headings you use to separate different sections of your work also contain the appropriate keywords.
URLs
Google prioritizes content with the shortest possible URLs or internet addresses for ease of access. Users love it because it’s easy to remember. URLs that users can easily type by hand are the ones they are more likely to choose first than others.
image
Seeing is believing, and the same is true with SEO. Content with accompanying images takes precedence over content without. Additionally, captions with keywords and images with meta tags can help further boost your overall search rankings.
That’s the only way to control your on-page SEO, but what about off-page? What goes into that process? Let’s see.
inbound link
As mentioned earlier, inbound links play an important role. The more of these links (sometimes called backlinks because they “link back” to your content), the better. At the same time, quality is also important. According to experts, no more than 30% of your backlinks should contain your keyword or keywords. However, no more than 30% should contain variants. The rest should be “click here” type links.
social share
Social media is another major factor in modern SEO. The more social shares your content has on platforms such as Facebook, Instagram, Twitter, and other social media platforms, the higher your content will rank on Google and other search engines.
Search engine optimization isn’t going away anytime soon. If anything, SEO will be more advanced. In other words, if you want your online advertising efforts to bear fruit, you need to dedicate yourself to developing excellent SEO for your real estate website.
Ben Shepardson is a contributing writer for Realty Biz News and has a long track record in online marketing and web development. While he earned a Bachelor’s degree in Computer Information Systems, he started his business online providing his web development services to small business customers, working on his SEO at the enterprise level.
