Whether you want to earn extra income, make some extra money, or get rid of old books, selling on Amazon is a great way to make money online. Fulfillment by Amazon (FBA) makes it easy for Amazon to launch and grow your e-commerce. (opens in new tab) jobs.
New Amazon sellers and even experienced sellers are often asked, “How can I make my products appear higher in search results?” This is an important question with a multifaceted answer.
First, it’s important to understand what “rank” means. As an Amazon Seller, rank can refer to either Best Seller Rank (BSR) or Organic Keyword Rank. BSR is the overall product ranking in the main product category. Organic rank refers to where your product appears in the results for a specific keyword search, and is a function of keyword relevance and sales velocity.
About the author
Brian Connolly is an e-commerce expert and writer at Jungle Scout. (opens in new tab)
Focus on strategies to achieve higher organic rankings. This is because it increases the likelihood that a product will lead to sales and is an important factor in profitability.
How to rank higher in Amazon search results
Amazon’s search algorithm (known as A9) sorts products on the search results page according to their organic rank. Amazon wants to present shoppers with the products they are most likely to purchase. So, the more relevant your listing’s keywords are to a specific customer’s search query, the more likely it is to appear on the first page of search results. Top products appear at the top of the page, and bottom products move down the page.
Given the lack of these determinants, organic rank is easy to conceptualize. Let’s say you sell mesh trucker hats, but for some reason you forget to include the keyword “mesh” or “tracker” somewhere in your list. Your hat will not show up in a search for “mesh trucker hat”. This is because there is nothing to tell Amazon that the listing is relevant. And since they don’t show up in searches, their sales speed probably isn’t that great.
You need optimized listings and high conversion rates to rank well for relevant keywords. Luckily, there are simple strategies you can follow to increase your rank.
Optimize your listing title
Your listing title is one of the most important elements of an effective Amazon listing. You have to engage both the customer and her A9 with clues about product relevance.
When writing your title, put your most important keywords first so your customers can quickly understand your product. Amazon truncates long titles for certain categories, so preloading title keywords is also important.
After attracting customers with a great title, you need to sell your product on the rest of your list.
Strategic pricing of products
The price is competitive on Amazon. If the price is too high, customers may choose more affordable options. Too low a price can trigger a “price war” that devalues the niche market.
So how do you choose the best price for your product?
- Understand profit margins. We recommend setting a target of 25% to 30% profit margin after deducting landing costs, seller fees, and PPC costs.
- Competitive price. Know the average price range for your product niche and stay within that range. If you’re launching a new product, you can start with a low price to encourage early sales and slowly raise the price over time.
- Differentiate your product. Is your product different or better than your competitor’s product? Make your product stand out by improving the issues your competitor’s customers report in their reviews. Then highlight its dominance in the list.
Optimize images for conversion
While not directly impacting A9, high-quality images and infographics in your listing can help you attract customers and improve conversion rates. This will improve your sales rank.
To provide customers with as much information as possible about your products, you should use the maximum number of images allowed for your listing (7 in most cases).
The main image should have a plain white background, while other images can include interesting lifestyle settings, informative text, logos and other eye-catching elements. Use infographics and size comparisons or charts to provide key information to help your customers convert.
Make compelling copy of your list
There is plenty of space between the bullet points and description section of your listing to describe your product to potential customers. Use these spaces to sell your product in a compelling yet profitable way Please give me.
On product detail pages, Amazon displays product titles, images, prices, and bullet points in “above the fold”. In other words, these are the list elements that the buyer can see before scrolling down.
This section should be concise, detailed, and include relevant keywords that were not used in the title. If customers can find what they’re looking for without digging on your page, they’re more likely to convert.
“Above the scroll” copy, including descriptions and A+ content (if your brand is registered), can add additional information about your product and tell your brand story.
Note that on mobile, the description or A+ content will appear before the bullet points. Don’t underestimate this section because two of her three of her consumers will be shopping on her mobile device in 2021.
Drive paid traffic
One of the most effective ways to increase your rank on Amazon is to sell your listings through Amazon’s Pay Per Click (PPC) campaigns or by driving external traffic to Amazon through Facebook and Google ads. to advertise.
Amazon PPC ads let you target keywords, categories, and even your competitors’ products. Especially useful when you need to generate visibility for newly launched products. Optimized listings can successfully convert the traffic generated by your advertising campaigns.
You should regularly analyze your ad performance and make changes to improve your return on ad spend. When your campaign turns into sales, your sales rank increases.
Rank higher on Amazon
The key to ranking high on Amazon comes down to relevance, conversions, and sales volume. Fully optimized listings and competitive pricing keep you on track to higher ranks I can.