Every great Instagrammer knows the value of social media in building a strong brand. But are you missing out on an opportunity to attract viewers to your own channel?
By learning your conversion strategy and adjusting your social media strategy accordingly, you can drive more traffic from Instagram to your website. Hello, higher CTR and great sales data!
With a few simple steps, there are many great ways to increase your traffic, optimize your Instagram profile for success, and make the most of every opportunity. This means it’s never been easier for brands of all kinds to turn Instagram awesomeness into website clicks.
Wondering where to start with website-focused Instagram marketing? Here’s how to use Instagram to drive website traffic today.
Why use Instagram to generate website traffic
Whether you’re a seasoned business owner or a novice entrepreneur, we all know that social media has incredible power to help your brand grow.
Instagram is a popular social media platform with great reach and engagement potential. This means that you can use Instagram to develop your customer base and achieve your professional goals.
You can use Instagram’s various tools and features to encourage your followers to visit your website and learn more about your brand. Using Instagram to drive traffic to your website is an easy way to convert your followers into buyers.
Start driving traffic now
The key to generating more website traffic from Instagram starts now! Take advantage of these tools and tips to make your Instagram account a success.
Not sure where to start? We’ve rounded up six must-have tips for turning your Instagram feed into a traffic-driving asset.
1. Add a link to your bio
You can’t drive traffic to your website if you don’t tell your audience where to find it. It’s currently not possible to add links to Instagram posts, but biolinks are 100% clickable!
By adding links to your Instagram bio, you can easily direct your followers to other online channels or provide a clearer and more comprehensive overview of your brand identity.
Available to all Instagram users regardless of number of followers, our bio feature links are designed to help you easily increase your website traffic and if you’ve never thought of conversion marketing before. , is a great place to start.
Want to add multiple links to your Instagram bio? You can! A bio linking tool like EasyLink allows you to create a homepage that allows you to store multiple links in one convenient and accessible place. Simple!
2. Use a story link sticker
Next is the story sticker. Whether you want to share curated brand stories or simple everyday content, Instagram Stories let you add website links as needed.
The great thing about Instagram Stories is that you can use them to share different links. Stories can be used to drive general website traffic, or drive traffic to specific product listings or blog posts.
Instagram Story links, which were previously restricted to accounts with over 10,000 followers, are now available to everyone. You can use Instagram Stories to give your followers real-time reminders to encourage them to visit your website’s landing page.
Need a hack to permanently save additional links to your Instagram profile? Save your stories to Highlights! Highlight Stories appear at the top of your account and can drive website traffic for over 24 hours.
3. Emphasize buttons
On Instagram, action buttons are bright and eye-catching. Designed to drive engagement and drive clicks, it’s the perfect tool to help drive more traffic to your website.
If you’re looking for an easy way to drive website traffic using Instagram, don’t miss the link button feature at the top of your profile. This gives your followers new ways to interact with your account.
There are three types of action buttons located just below the bio. If you go to your Instagram settings, you can choose to ‘Order food’, ‘Book now’ or ‘Book now’. If any of these align with your brand’s mission, make the most of them.
Action buttons let you direct your Instagram followers to any website page of your choice, giving you full control over your website traffic strategy. What more could you ask for?
4. Create a call to action
As always, a call to action is essential on Instagram. This is especially important if you use Instagram to drive traffic to your website landing page. A clear, well-placed call to action tells users exactly how to engage.
Whether you’re publishing an Instagram post or sharing your latest Instagram story, take this opportunity to include a call to action that aligns with your website’s traffic goals. Use written and visual content to tell consumers how to find you online.
You can’t include links in Instagram grid posts, but you can direct users to links in your profile. By promoting your About Me link in this way, you can give your Instagram followers the encouragement they need to learn more about your brand.
If you’re looking for creative ways to make your website clicks more attractive to your followers, use a call to action to ask questions that can only be answered after visiting your website.
5. Set up your store
Have you tried Instagram shopping yet? The Instagram Shopping feature is a great way to add links to your website directly on Instagram, providing an easy way for consumers to browse your products on social media.
The shopping tool, which allows you to add a “Shop” button at the top of your Instagram account, is designed as an e-commerce feature. An Instagram shop that links to a product listing on your website takes the user to where they need to buy the product.
The best way to influence your Instagram shop is to leverage your existing marketing skills. Use clear, eye-catching product images and incorporate her SEO as part of the written description.
Additionally, the Instagram store is not limited to photo feeds. Your products will be discoverable by new audiences and followers alike under the Shopping tab on Instagram.
Did you know that you can use Ps Plann’s Instagram product tagging tool to tag your products in your desktop workspace? Say goodbye to manual posts with our streamlined process. Perfect for e-commerce brands looking to outperform their competitors on Instagram.
6. Advertise
Instagram ads offer incredible marketing possibilities and allow you to promote your website or specific website pages and listings. Let’s go!
The Instagram app includes user-friendly advertising tools that help businesses manage their marketing approach and encourage new users to visit other digital destinations.
Instagram ads are currently available for both grid posts and story content. Sponsored posts are tailored to target users who often have business interests similar to yours. This means you can rely on quality leads.
Instagram ads can also promote links. You can use ads to drive traffic to your site and increase your social media audience. Advertising is a great way to achieve multiple marketing goals simultaneously.
Planning for conversion
Ready to promote your business website and get more site traffic than ever before? Don’t start without Plann. Sign up for a free 7-day trial of Plann Pro and put your knowledge into action.
