Wake up at 8am, waking up with a bushy tail and sipping your first caffeine boost of the day.
You’ve spent months trying to get the attention of dozens of link-worthy websites like a 5th grade schoolgirl desperately trying to crush you, but you’ve been brutally turned down.
Hmm.
Too much effort for little in return.
It’s already the limit.
I even forked a chunk of guest post changes. And it’s not working either.
The most organic way to scale is to create quality links, but how do you get backlinks naturally?
Here is my opinion: Generate natural backlinks by using statistical content to provide content authors with great resource pages.
This simple tactic sets you up for success and will save you a lot of time in the long run.
Now let’s see how this works.
Why should you create statistical content as a link building tactic?
As you know, getting backlinks from cold email outreach is like finding a needle in a haystack.
Your email will be classified as spam. They read it and either don’t respond, or they respond after a few months and then ghost you.
Either way, it’s time consuming and frustrating.
To make matters worse, guest posts can eat up a lot of your marketing budget.
Creating content takes multiple people (writers, editors, designers, strategists) and time.
We want to make sure all the content we create is important.
By educating your audience and focusing on creating “low-selling” content, you can set yourself up for success by attracting your ideal audience and building links seamlessly.
In return, the more organic backlinks you develop, the higher your domain authority and the more pachinko you can fly to Google’s Page 1 (hello, more sales!).
A quick note for naysayers: As an SEO expert, I believe metrics like domain authority (although not verified by Google) have a direct impact on SEO success.
Let’s get back to the core: Get natural backlinks with statistical content.
It positions your brand as a thought leader
Careful content creation with valid demographics of your consumer base, product or industry is an easy way to position your brand as a thought leader.
Done right, others expect you to provide solid and authoritative data, creating opportunities for sharing.
I want to emphasize here that collecting data does not mean scraping various statistics on the Internet and spewing them out again.
The data you choose to share should be as original as possible and directly related to your business activities.
These types of posts can be more difficult to create as they require you to go into detective data collection mode, but they are a great asset for improving the authority of your website and brand.
content creators are already looking for it
Statistics are often used as the main source of information. In short, content creators (journalists, marketers, bloggers, data analysts, market researchers, etc.) are always looking for statistics.
With the rise of fake news, the responsibility of sharing authoritative content is greater than ever.
Because of this, creators are serious about sharing accurate and transparent statistics.
That’s why content creators are actively seeking out brands like you to provide key stats behind their content.
Content creators in your industry may view your content as a trusted source.
shared more often
Simply put, people like numbers.
Data can support ideas, so they want something concrete.
As such, content with stats is shared more on both social media and blogging platforms.
In fact, it works so well that it’s central to a typical data-driven PR strategy.
Either way, it helps your social presence and backlinks situation.
Talk about a win-win!
you can rank for it
Think about the creators in your industry.
What do you type into a search engine to find your stats?
For the beauty industry, maybe “Beauty Statistics 2022”.
If you’re in tech, it’s probably “New Tech Stats for May 2022.”
catch my drift?
Once you’re in the creator’s shoes, you can use keywords that generate backlinks and rank organically.
Also, the higher your rank, the more clicks you get from the SERPs, which in turn generates more backlinks and thus more organic traffic.
Creating topics with keywords that have search volume should always be your main goal.
Essentially creating an automated backlink accumulating machine (as long as those stats are timely and relevant).
Now you’re wondering, “How can I deal with this problem?”
Buckle up.
How to use statistical content to build natural backlinks
If you want a quick visual summary of the next section, here it is.
Know what your audience wants
It all starts with people because you don’t have to create content in the first place.
What kind of content are viewers looking for?
What stats will help them reach their goals?
How can you help your audience inform the audience?
See this example:
If there are American sports fans in the newspaper, they might be interested in how many gold medals America has won at the Olympics over the years.
This kind of statistic might be of interest to journalists writing about predicting future Olympic winners based on past results.
Consider this scenario: If you have reliable data related to sports, your content may be used as a source for CNN Sports next.
I have another scenario. Startups may consider which cities have the most entrepreneurs and how this number has grown over the years.
This data will help you decide where to relocate where you have the highest chance of success.
Sounds like a credible research topic that could be published in a journal like Entrepreneur.com.
Now you have an idea!
quick tips: To dig deeper into your audience’s interests, you can use tools like BuzzSumo to do initial content research.
Become your own trusted source of information
Don’t look for data from others, create it yourself!
That’s how you become known for something as a brand.
So remember quality over quantity.
To determine how you can become a source of information, ask yourself the following questions:
- what we are true experts Can you present reliable data?
- what is enough data Would you like to present some findings based on that data?
- How can I create my own data What do you think our audience will find useful?
- where is the information gap Can it be filled by providing relevant data?
- How does this data help what we stand for As a brand, specifically what are our values, mission and purpose?
Considering these factors makes it easier to focus on what you’re really authoritative about and balance what your audience is interested in.
By the way, another useful element of being your own authority is getting rid of the dreaded quote loop.
Oftentimes, when a source is quoted without anyone knowing where it came from, or when you find the original source, you realize it’s decades-old data.
If you stumble upon such a scenario in your industry, it may just be an information gap where you can become a new authority!
Compile your own data
Now that you understand why being your own authority is the best route, start compiling your own stats.
Depending on the type of data you need, pools can be created from channels such as websites, social media, and customer data.
Simple ways to collect data include:
- LinkedIn poll.
- Proprietary business analytics data.
- Qualitative or quantitative data about customers (where sharing is permitted).
- Market research.
- Expert interview.
- Market research.
quick tips: If you’re struggling to get a large enough sample, you can use tools like SurveyMonkey to actually pay for survey responses from specific demographics.
This method saves a lot of time and is more objective than constantly asking your LinkedIn network to answer your survey.
focus on data display
The jumbled numbers on the screen are confusing.
The data should be accurate and purposeful, but it should also be visually appealing.
For example, you can create infographics that highlight information in an easy way.
Use brand colors, vibrant design, and the right UX to grab your audience’s attention.
Weaving data into a visual story is a surefire way to keep scrolling and a perfect way to reuse information across multiple channels.
Contact relevant experts
Have you ever wondered why brands create content like ’round up of the experts’?
This is why. The brand collects data from trusted subject matter experts and publishes it on its own channels, such as his website. These professionals also want that exposure, so sharing it will bring you more backlinks.
This may require some extra organization, but using niche experts to create your own data is a great way to expose yourself and them.
Happy everyone!
Consider Paid Boost
If you’re in the early stages and haven’t reached organic rankings yet, consider a paid boost in Google Ads.
This will increase your views, and even if you create content with high search volume keywords, you’ll still get those backlinks.
Create link-worthy statistical content to generate natural backlinks
Link acquisition is not only the result of active outreach and content partnerships, but also a reflection of the quality and authenticity of your content.
And, as you can imagine, a good SEO strategy should go hand in hand with link building and content creation, like SpongeBob and Patrick.
To create “link bait” content, it’s important to create content that focuses on the people who are actually creating the links.
In other words, for any content to generate backlinks naturally, the content creator should be the primary focus.
Now that you’re fully committed to creating statistical content, the power to generate the coveted natural backlinks may be with you!
Other resources:
Featured Image: Visual Generation / Shutterstock
