Search engine optimization (SEO) continues to be an integral part of any digital marketing strategy. As much as we love to talk about the latest digital marketing strategies, SEO is a credible workhorse and will be for some time.
However, most digital marketers spend time on several things when designing a comprehensive SEO strategy. Choosing the top keywords to target is obviously an important step. Integrating these into high-quality content may be your next goal. At the same time, building backlinks is also important.
All of these on-page and off-page SEO strategies are necessary ingredients. However, technical search engine optimization is equally important to creating strong SEO. Paying attention to your website’s architecture and ensuring that Google crawls your website properly can go a long way in helping your website rise in search rankings.
Why Technical SEO Matters
There isn’t one comprehensive plugin or hack that can help you provide “perfect” technical SEO for your website. That said, there are many things you can do to significantly improve your technical SEO and stay ahead of your competition.
Why do you want to prioritize technical SEO? Technical SEO is to help search engines like Google recognize that your website is of high value. This is important because it can encourage search engines to rank you higher. After all, they primarily want to present users with the best possible results for their chosen keywords and technical SEO is a way to make sure your website meets your requirements.
If Google prioritizes webpages that are slow, unresponsive, or difficult to navigate, Google users are more likely to move their search queries elsewhere. So, if your website loads fast, has no dead links, and is safe, Google’s crawlers will boost your search rankings even more.
The reason is clear. Creating a strong technical foundation for your website goes a long way in keeping your users satisfied and happy. Search engine crawlers pay attention and prioritize your girlfriend website over others that offer a slow and buggy experience.
Technical SEO: Some Tips and Advice
Technical SEO is definitely something to take seriously. So what are some things you can do to improve your technical SEO? It’s impossible to list everything in this article, but here are some of the most important things you can do.
First, make sure your website is optimized for mobile devices. This is a big problem as more and more users browse the internet on their smartphones. That’s why Google and other search engines prioritize websites that offer a great mobile browsing experience. Luckily, search engines like Google release mobile-friendly tests to help optimize your mobile website.
Website speed also plays an important role. To get a basic audit of your website’s current speed, you can use tools like Pingdom or Google PageSpeed Insights. Make sure you’re doing some important things with that baseline. Consider enabling browser caching, optimizing website images, and enabling compression on your site. These are small steps, but together they can make your website much faster.
Next, make sure your website has an SSL certificate. SSL (Secure Sockets Layer) certificates provide additional security for visitors to your website. Protect data, verify identities, and improve customer trust. Therefore, purchasing an SSL certificate will not only improve your SEO ranking, but also enhance the security of your website. If you don’t have an SSL certificate yet, don’t hesitate to get one.
Finally, submit your sitemap to search engines. A sitemap is basically a list of pages on your website. These are important because they allow search engines to find and index your website. Luckily, creating a sitemap is not that difficult. For example, if you use WordPress as your content management system, you can easily find plugins that create sitemaps. Once your sitemap is ready, submit it to Google Search Console and Bing Webmaster Tools. This makes it easier for these search engines to crawl your website.
Technical SEO doesn’t automatically get you to the top of Google or Bing. However, ignoring technical SEO guarantees that won’t happen. A slow or buggy website will be penalized by search engines and will not achieve your digital marketing goals.
For this reason, we recommend that you take technical SEO seriously. Audit your website and implement some of the suggestions above. Ultimately, it goes a long way to boosting the technical SEO of your website.