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In 2019, 65% of e-commerce sessions were initiated from search engines. Yet only 64% of his marketers are actively investing in search engine optimization (SEO). The boom of e-commerce in 2020 has brought a windfall to many entrepreneurs, but it has also attracted many new competitors to the market. Trying to stand out from the noise through paid advertising has become more expensive, making SEO one of the most cost-effective ways to grow your online business or store.
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