Dublin–(business wire)–“India Over-the-Top (OTT) Market 2022-2027” report has been added of ResearchAndMarkets.com Recruitment.
Original premium content is one of the biggest growth drivers and differentiators as OTT platforms compete for consumer attention. Industry players invest heavily in developing content and services and improving customer experience. Video OTT market is valued at INR 249.09 billion in FY2022 and is expected to reach INR 581.21 billion by FY2027, with a growth of ~16.58% during FY2023-2027. will grow at a CAGR of
Accounting for 7% to 9% of the entertainment industry, the growth of the OTT industry is driven by low data plan costs and the rise of short-form content. In FY2021, the OTT platform will invest an estimated Rs 55.21 crore, with Netflix, Amazon Prime Video and Disney+ Hotstar leading the pack with his total spending of Rs 31.55 crore.
Audio OTT Market Insights:
Audio’s flexibility as a medium and its ability to support screen-dominated lifestyles make it an indispensable medium for consumers. Gaana, Spotify, JioSaavn, Apple Music, Amazon Prime Music, Wynk Music, Google Play and Hungama Music are some of the leading platforms in this market.
Indian Audio OTT Market Valued at Rs 57.48 Billion in FY 2022 to Reach Rs 119.11 Billion by FY 2027, Growing at a CAGR of ~15.68% from FY 2023 to FY 2027 is expected to. Studies show that approximately 75% of smartphone users listen to music on their mobile phones, and 86% of them use on-demand streaming.
In 2022, Hotstar (renamed Disney+ Hotstar) was the most-subscribed OTT platform with approximately 58.4 million subscribers, compared to 44.9 million in 2021.
The subscriber base tripled from 45.9 million in Q1 2022 to approximately 50.1 million in Q2 2022. Audio streaming platforms such as Spotify, JioSaavn, Gaana, and Amazon Music saw his 12% increase in overall user numbers in June 2022 compared to January 2021.
In Q4 2021, Spotify’s revenue grew 14.5% year-on-year to reach INR 92.4 billion, while premium service revenue grew 16% year-on-year to reach INR 106.5 billion. The company’s focus is on branding, his AI-driven personalization of apps, releasing unique podcasts and playlists, and offering affordable plans. This has allowed us to grow significantly within a year of entering the market.
COVID-19 impact analysis:
The popularity and demand for smart TVs and other connected devices has increased significantly since lockdown. Partnerships with content aggregators allow players to add new content based on audience preferences.
There are several foreign-language web series and movies available on these aggregators that can be dubbed or subtitled to target speakers of English, Hindi, or other regional languages of the country. can.
Chapter 1: Executive Summary
Chapter 2: Socioeconomic Indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. On-Demand Content Ecosystem
3.3. India’s media and entertainment industry overview
Chapter 4: Revenue Model
4.1. Revenue model of video OTT platform
4.2. Revenue Models of Audio OTT Platforms
Chapter 5: Video OTT Market – Overview
5.1. Current market scenario
5.2. Indian video OTT market size and growth forecast (FY2020-FY2027e)
Chapter 6: Video OTT Market – Segmentation
6.1. Major Video OTT Platforms Based on Customer Satisfaction (FY2022)
6.2. Market Share of Subscription-Based Video OTT Platforms (FY2022)
6.3. Video OTT platform revenue sharing – based on revenue model
Advertisement Video On Demand (AVOD)
Subscription video on demand (SVOD)
Chapter 7: Audio OTT Market – Overview
7.1. Indian Audio OTT Market Size and Growth Forecast (FY2020-FY2027e)
7.2 Current Market Scenario
Chapter 8: Audio OTT Market – Segmentation
8.1. Market Share by Platform (2022)
Chapter 9: COVID-19 Impact Assessment
9.1. Main highlights
9.2. Per-Player Impact Scenarios
9.3. Impact of OTT Consumption Trends Affecting Technology and Infrastructure Upgrades
9.4. OTT consumption trends in the post-corona era
Chapter 10: Market Influencers
10.1. Key growth drivers of the market
10.2. Key factors hindering market growth
Chapter 11: Website Statistics
11.1. Website Ranking Statistics
11.2. Website Engagement Statistics
11.3. Total Website Traffic on Desktop and Mobile Devices
11.4. Main Traffic Sources to Your Website (Desktop)
11.5. Share of countries with the highest number of website visits (desktop)
Chapter 12: Competitive Landscape
12.1. Amazon Prime Video
Products and services
Note: Similar information is covered on a best effort basis for all other companies.
12.2. ALT Digital Media Entertainment Limited (ALTBalaji)
12.3. Disney+ Hot Stars
12.4. Eros Now
12.5. Gamma Gaana Ltd. (Gaana)
12.6. Hoi Choi Technologies (Hoi Choi)
12.7. MX Player
12.8. Netflix Entertainment Services India LLP (Netflix India)
12.9. Sony LIV
12.10. Saavn Media Pvt Ltd. (JioSaavn)
Chapter 13 Recent Developments
For more information on this report, please visit https://www.researchandmarkets.com/r/732ne0-over-the?w=4.
ResearchAndMarkets.com is the world’s leading source of international market research reports and market data. It provides up-to-date data on international and regional markets, key industries, top companies, new products and latest trends.