The market beyond 2021 is an eye-opening time for the Indian retail sector. The industry fell by 8.5% in fiscal 2021, but recovered to reach $836 billion in 2022, with traditional retail contributing 81.5%. However, the disruption caused by COVID-19 has led to a rapid increase in e-commerce and digital adoption. Now, as customers continue to shop online, brands in various segments are focusing on increasing their online presence and direct sales.
Quite interestingly, shoppers in Tier II and Tier III cities account for over 61% of total market share in FY2022 compared to 53.8% in FY2021. Tier II and Tier III cities showed growth of 92.2% and 85.2% respectively. In 2023, Tier II and III city dominance may continue. Looking at trends in the Indian retail industry, 2023 will be a remarkable year.
Encouragingly, India has experienced a boom in attracting international companies over the past few years. It is now her fifth largest retail destination in the world. The growth of the industry is underpinned by several factors, including rising disposable income, Gen Z exposure to international brands, and ease of doing business.
Even considering only government initiatives from 2021, the retail industry is entering the new year at an attractive time. These actions immediately show their benefits. The transformation has already begun, paving the way for more tangible impact. The adoption of digital payments, driven by a new framework for retail digital payments in offline mode, has created a more accurate and efficient environment, making it easier for customers to make purchases and complete transactions. As they say, time is money, and digital transformation ensures that the time saved is doubled by allocating additional resources to other parts of business improvement.
The central government allows 100% FDI through automatic routes in online retail of goods and services. Additionally, there is news about including retail and wholesale trade as his MSME. This will give these traders access to financing in preferred sectors. It’s great to see governments at the forefront of digital transformation. The retail industry is just one of many sectors that have benefited from this groundbreaking innovation.
let’s talk about trends
Retailers are rushing into the market in droves to capitalize on the opportunity to invest in cutting-edge technology and empower the Gen Z, tech-savvy, millennial consumer-driven market. According to a Forbes report, his AR/VR investment in the world is most likely to reach $72.8 billion in 2024. The chatbot industry is expected to have a market value of over $102 billion by 2026, at a CAGR of less than 35%.
Today’s consumers demand personalized customer care and want experiences that go beyond the usual shopping experience. According to various market research, 32% of his customers are positive about interacting with the moment of their in-store experience. Through experiential retail, businesses can offer unique, cutting-edge experiences to their customers, both online and in person.
Retailers can use AR/VR technology to offer immersive shopping experiences focused on face-to-face interactions and enhance brand-consumer relationships. Virtual navigation, virtual fitting rooms, virtual shopping and in-store displays are just some of the cutting edge methods. Businesses can take full advantage of this technology that facilitates contactless transactions and facilitates interactions.
But digital transformation is also leading to consumer behavior that could emerge as a major challenge for the retail industry in 2023. Indian consumers have an ingrained attitude of trying multiple things before settling on one, and they have a lot of ammunition in their kittens with smartphones and access to the digital world. Traditional customer loyalty programs are still effective, but brands must look for solutions to address the growing trend of personalization.
Second, retailers must navigate the labyrinth of technology solutions on the market to find the best solution for them. Most retailers want software that streamlines their operations, but they often make poor decisions. Business owners need to understand what the software offers and whether it fits the needs of their business model. Companies that manage successfully without complex software platforms can face increased costs and internal discord. The solution is to look for software made specifically for retailers for the best results.
Third, many retailers struggle to quantify the efficiency, effectiveness, and results of marketing strategies such as paid media, local SEO, enterprise SEO, content strategy, and social media. Sectors or companies need to crack the code on leveraging digital channels to generate leads, sales, and MRR.
Over the past two years, the COVID-19 pandemic has changed consumer preferences and attitudes. This has changed the way consumers buy and use products and services. As consumers no longer distinguish between offline and online consumption channels, large businesses are experimenting with different strategies to create an integrated and seamless retail experience across all channels.
Retailers use digital channels to extend customer reach in Tier II and Tier III cities while spending less on physical assets. The smaller retailer will benefit from the continued popularity of third-party e-commerce platforms or marketplaces as they continue to dominate his D2C market well into 2023 and beyond. His most thriving D2C companies and online merchants have some things in common, such as being humble, highly skilled in using SEO and SEM tools, and having strong brand building and digital marketing capabilities. there is.
However, the long-term prospects for the industry are promising, supported by rising affluent population, favorable demographics, entry of foreign companies and increasing urbanization.
The above views are those of the author.
end of article
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