The Indianapolis-based company, which started as a consulting firm helping B2B Software-as-a-Service companies improve their search engine optimization, says it has transformed into a high-growth software business. Founded in 2019, Demandwell joined his High Alpha venture studio in Indy to launch a new software platform after “exponential growth” in his first 18 months. The company says the platform is coaching marketing teams on how to turn organic search into a recurring revenue stream.
In an interview with Inside INdiana Business, co-founder and CEO Mitch Causey said moving to a software company is a logical next step for Demandwell.
“We kept hitting a wall that I call ‘spreadsheets + humans. What that means is that you can only get so far with that combination, and at some point you need the software to go beyond that,” said Causey. “And I wanted to help our customers and future customers grow faster, better, and easier, so we looped through our software components to deliver world-class software and world-class expert services. I decided to make a hybrid.”
Cozy is the former marketing lead for Indianapolis-based Lessonry. His co-founder and chief technology officer, Sam Smith, was chief his architect at Indy’s Sigust before it was acquired by Terminus last year.
Cozy said joining High Alpha was important to the company’s evolution.
“Because they are capital, we now have venture backing because of them, which allows us to move faster, hire faster and hire better people,” he said. I was. “The rest is advice. I would say that five minutes with them is worth an hour with other people. And the third is their network, connecting with other companies to learn and help them grow, just as those people help us learn and grow. To do.”
According to Cozy, the platform saves a lot of time by automating many of the routine SEO tasks businesses need to complete. It also guides the marketing team on what to do to improve his SEO standing and “close the gap between what is and what is possible.”
Since its founding, Demandwell has grown to 10 employees, according to Cozy. He says there should be plans to increase that number to about 20 by the end of the year, and plans to hire more after that.
Cozy said the leap into a software company was a logical next step for Demandwell.