Google’s John Mueller reiterated that word count is not an issue for SEO or Google search. “Generally, when Google thinks of ‘thin content’ in terms of #SEO, it’s not about the number of words, it’s about the value it adds to the internet. He added that internally at Google, we’re thinking about word caps.
John writes: Time to read. Fluff + a few words is at least quick.”
I love this, I am OCD about time management and making your time most efficient. In short, say it once and then move on.
Is the maximum number of characters a ranking factor in Google search? i doubt it. But if Google can detect that the content is useless, it’s going on and on and people just want you to get the gist.
As you know, I wrote about this before and asked if Google targets the fluff. Google said fuzzy content is hard for search engines to understand and rank for. Google has previously said that word count does not determine the usefulness of content, said in 2019 that word count is not a ranking factor, and said in 2018 that word count does not indicate quality. said. Google does not penalize short articles. Google says that short articles can rank higher, and in 2014, short articles are not of poor quality. Google says to avoid fluff these days, so some believe that Google may not rank fluff well in the future.
In fact, Google recently removed references to word count in their Search Console documentation.
Here’s a good GIF to summarize the story.
Forum discussion on Mastodon.