Many SEOs focus on pages that Google has indexed and pages that Google has not indexed. So they get worried when the percentage of pages that aren’t indexed gets bigger.
Should they worry? Well, like anything else in SEO, it depends.
John Mueller of Google was asked about this. twitter He said it’s not a percentage and that it’s normal for a site to have pages that aren’t indexed by Google. “It’s normal for not all URLs to be indexed,” he said.
John said “there is no percentage” for the number of bad pages that are not indexed. “This is why it’s important to make it easy for people to navigate around the site so they can get where they’re looking,” he added.
Below is that tweet.
No percentages. Of course, not all URLs are indexed. That’s why it’s important to make it easy for people to navigate your site so they can get where they’re looking.
— 🌽〈link href=//johnmu.com rel=canonical〉🌽 (@JohnMu) September 20, 2022
I’m sure many of you would disagree. right?
We’ve heard from Google that a page not being indexed can be a sign of page quality issues, but Google also says the opposite.
forum discussion at twitter.
Depends on site, setting and value. For example, if you’re using an endless calendar, you’ll have lots of dates that aren’t indexed, but that doesn’t necessarily matter. This is where your experience comes into play: Which pages are not indexed? How many?
— 🌽〈link href=//johnmu.com rel=canonical〉🌽 (@JohnMu) September 21, 2022