Jonathan Maxim, app founder, growth marketer, works at Yogi Geek K&J Growth HackersXfinity, TikTok, and the US Department of State.
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SEO is one thing no one wants to do. It requires patience, large sums of money and unparalleled creativity. All of these things are hard to come by in today’s society. SEO is a smart man’s game. It’s a classic turtle and rabbit tale: slow and steady wins the race. Part of that slow and steady game is knowing when the rules change and how to adapt accordingly am.
1. Backlink is out. Contains dynamic content.
Google’s search team fought back after noticing that many people were using shady SEO tactics to build tons of backlinks from huge websites. One of the world’s most trafficked sites might think that a backlink from Forbes, one of the world’s most popular sites, would get him to the top of the rankings, but that’s not the case. Google now ranks sites by category, and news organizations in particular have lost a lot of their SEO credibility and rankability.
Google’s algorithm is now focused on content abundance much like Instagram. This means that the value, depth and differentiation of your content is more important than the sites you link to. The use of images with alt tags, visual aesthetics, depth of writing, etc. are all measured by algorithms and can make you stand out. . Think of your new SEO-rich blog post like an infographic, not an essay or article.
2. SEO will never go away.
SEO remains the backbone as advertising platform costs rise. Don’t underestimate the value of SEO existence. Ads disappear as soon as you stop spending, but SEO lasts forever and the longer you own a domain, the more domain authority you have. Google rewards longevity. Once you rank for the top keywords in your niche, you will always have that content and footprint with you until you delete your site or remove the content. Even though Google now shows more ads than ever on search results pages, some consumers are still actively avoiding ads, so SEO is still important and those ads will cost more.
3. Find and leverage trending content.
The best way to develop SEO content is to use Google’s Keyword Tool to find high-volume, low-competition keywords and draft content related to them, or use skyscraper techniques. However, there are some other tactics as well.
• Egobait strategy. Creating content with information provided by your target audience can be very valuable, and if you put in a little effort to be part of the article, share it when it’s published. One way to improve your conversion numbers when reaching out to people who want to participate in your article is to let them know that key industry influencers are also participating. That way, they’re much more likely to want to participate, and you can be more willing to share content with your audience.
• Evergreen Keyword Target. When creating content for your website, you should ensure that you have a primary keyword target that receives a reasonable amount of searches each month, or large spikes at certain times of the year, such as seasonal changes or certain dates. I have. Christmas. By targeting these terms, you can ensure that you’re creating content about topics that people are really interested in. And to the extent that they are in closely related areas, the organic traffic they bring to your site can help boost your overall authority. can also be used to build
That said, the content must be 100% original. Don’t even think about reposting someone else’s content. Google finds you and gives you a slap on the wrist. After all, Google indexes all his websites. However, you can repost content by using our repost tool and crediting the caller.
Remember that SEO fits into your larger strategy. SEO alone cannot do it. It will take years before it becomes profitable. However, using his SEO on top of brand awareness increases the overall conversion rate of your ads, so the two complement each other. This is exactly why we ask marketers, “What should we do for marketing?” They will never give you a straight answer. They cannot answer without knowing your goals and current situation.
