there is a world of A digital marketing strategy that law firms can use to find clients online. But what if you’ve covered all the basics and feel like you’ve hit a plateau? That’s when it’s time to think outside the box.
It should come as no surprise that the legal industry is a highly competitive field. To stand out and succeed, you need to be creative in your law firm’s marketing.
Here are 10 smart, creative marketing ideas for law firms looking to drive website traffic and attract more clients.
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Publish an online resource library
Your clients and potential clients comb the Internet for legal documents, local laws, and more. Why not pull users directly to you by having all the information they need in one place?
You can publish a resource library on your website containing all the important information your clients need regarding legal matters. This not only serves as a resource to existing clients, but also attracts more users searching for this information.
under implementation Search engine optimization (SEO) also helps your resource library rank for searchable keywords and attract backlinks that increase your authority. Website information “hubs” are a creative way for law firms to reach more people online.
example: https://www.hurwitassociates.com/nonprofit-law-library/
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Create downloadable content assets
content assets like Infographics, ebooks, videos, how-to guides, and more can be valuable link magnets and lead generation tools for your website.
We encourage you to create informative resources that your target audience craves to download, visit, and read. Persuasive content assets encourage users to provide content information (usually an email address) in order to access the content.
You can use this information to follow up users as potential leads.you might too Attract backlinks from other websites that want to refer to your great content.
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Implementation of Facebook Live Video
Many lawyers know video marketing is the way to go, but few see Facebook Live as an effective marketing method.However, countless studies show that Facebook Live videos are It’s more engaging than traditional videos.
You can run live video through your personal page or your business’ Facebook page. Using Facebook Live can generate more reach than other forms of organic (free) Facebook marketing.
It’s best to ask what questions your client had before, during, and after the legal process. Then create a series of videos that answer those questions and address other topics that are relevant to your audience. can.
You can also download Facebook Live videos and upload them to YouTube for more organic reach. Combining this with SEO can be a great way to drive more traffic and leads.
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start a youtube channel
YouTube is the #1 platform for video marketing and a powerful tool to help law firms get noticed online. YouTube SEO allows you to rank for searchable keywords so users can find your content, learn more about you, and ideally reach out to work with you.
tools like TubeBuddy helps you find keywords to use in your YouTube videos. This will give you the highest ranking chances. Use keywords in your video titles, descriptions and tags to improve your SEO. You can later embed the video in a blog post on your website for even more engagement and traffic.
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Attend speaking events and conferences
Speaking events and conferences are great places to generate leads if you want to be a speaker. Not only will you be able to share your expertise with potential clients, but you’ll also make valuable connections with other law firms in the process.
meeting like Lawyerist LabCon, ABA TECHSHOW, and Clio Cloud Conference are great places to get your law firm noticed. You can sign up to speak at these events or simply attend a workshop to network with other attorneys. Don’t forget to bring your business card!
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Start a local scholarship fund
Want to help someone pay for school? Make a difference in someone’s life and enhance your law firm’s reputation at the same time. Starting a scholarship fund is a great way to do this.
Simply draft your scholarship application requirements, post it on your website, and include forms and instructions on how to apply. Then you can promote your scholarship by contacting local media, schools and websites.
Doing this is a smart strategy to get your site a lot of attention and attract links from other sites.
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Localized landing page
Region-specific landing pages serve a variety of purposes for law firms. For one, it helps generate organic traffic and leads. At the same time, it can also be used as a landing page for paid advertising.
When creating your landing page, do thorough keyword research to identify the key terms your audience is searching for. Then it may help to hire a professional copywriter to create copy that convinces users to contact you.
Pay-per-click (PPC) advertising is a form of marketing in which you place paid advertisements for your business. Using Google Ads, Facebook Ads, etc. to drive users to your landing page can increase your law firm’s leads.
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Enable chatbots on your website
Chatbots use artificial intelligence (AI) to track website activity, engage with users, respond to inquiries, and generate leads for your company. The biggest benefit here is that chatbots can respond directly to users, so you don’t have to wait at a computer or phone.
Chatbots can greatly improve response times and help prospects avoid oversights.If you want to convert more leads on your website, chatbot tools like Chatbots are the way to go.
Some tools let you check in via mobile devices, integrate with your CRM software, or automate follow-ups.
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Conduct client exit interviews for review
Positive client reviews have a big impact on a law firm’s SEO. From Google My Business to Facebook to Yelp, low star ratings and negative comments from past clients are unacceptable.
There are many ways to generate positive reviews, but one of the easiest is to conduct an exit interview. You can schedule a closing call with your client, ask them to record your video as a video testimonial, and ask them to leave a review on Google, Yelp, Facebook, and LinkedIn.
This personalized approach is often more effective than email outreach. Plus, it gives you the opportunity to get feedback from your clients and address their concerns before they might leave a negative review.
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Publish on industry-leading blogs
Legal blogs and other industry publications often allow attorneys to share insights in the form of guest interviews and articles. If you can get contributor spots on these websites, your contributions can become a source of traffic and turn into business leads.
Publications don’t typically pay for these articles, but often include a link back to your website or a biography with information about where readers can learn more about you. can.
Get creative with law firm marketing
Who says you have to stick to the status quo when it comes to law firm marketing? When it comes to ideas, it helps to think outside the box.
Get inspired by the ideas in this article, or come up with your own. The key to these strategies is listening to your audience and determining what and where they are looking for. This will guide the marketing plan for the entire law firm.
