SEO is one of the most valuable marketing strategies available today. But you might be surprised to learn that 70% of businesses still don’t use SEO in their marketing strategies.
Often it’s because they don’t understand it, but it’s easier than you think.There are three pillars to SEO. Your website, your content marketing strategy, your backlinks. However, not all backlinks are the same. Let’s talk about link juice and why it’s so important to your off-page SEO strategy.
What is Link Juice?
To understand link juice, you first need to understand backlinks. Backlinks are links to your site from other sites and serve as a major off-page ranking factor for SEO.
Link juice is an industry term used to describe the amount of domain authority or “juice” you get from a particular link. for example, new york times It should have more juice than a link from your neighbor’s blog.
However, the link from financial timesis a much smaller news outlet, but because it is more relevant in the industry, it gets more link juice to stock trading websites. The only exception is FTlinks are unfollowed links and NYT links are followed links.
Fundamentally, the type of link, its origin, and established authority in the industry determine the link juice for a given link. Backlinks are essential to his SEO strategy, but some are more valuable than others.
Why Link Juice Matters
Backlinks are the only way Google determines a website’s authority on a particular topic. Its algorithm is impressive, but you can’t be an expert on every topic on the internet, so he relies on other his websites to “vote” content. Backlinks act as votes in your favor.
Establishing authority in an industry with little to no backlinks takes thousands of links. It saves a lot of time on strategies.
With proper affiliate marketing, you only need to visit a few websites and submit a few guest posts instead of thousands. For more information, see this post on link juice and how to get it.
Also, when you build your website ranking, other companies will reach out to you to help you establish page authority! This could mean making some lucrative deals down the road. there is!
get extra credit
Now that you know a little bit about link juice and its importance, it’s time to submit a guest post to some of the industry’s most authoritative sites. The sooner you do, the sooner you can rank higher on search engine result pages (SERPs).
Start today and get the latest digital marketing news.
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