LinkedIn Lists Top 10 In-Demand Marketing Skills

LinkedIn has published a report of the top 10 marketing skills in high demand in 2021 based on what employers are looking for in their job postings.

Half of the top 10 jobs posted on platforms are in the digital or media space, the report reveals.

As a result, the most in-demand skills show an increasing reliance on technology, a growing propensity to leverage social media, and the continued relevance of SEO.

SEO is highlighted several times throughout the report due to its specific demand. off page SEO.

Off-page SEO is one of the biggest skill gaps in digital marketing, so the report shows that this is one of the skills that can help marketers stand out.

Here are some additional highlights from LinkedIn’s report on in-demand marketing skills.

Top marketing skills in demand

these are skills Current Marketing jobs are most in demand:

1. Press release
2. HTML
3. web analytics
4. sales promotion
5. Administrative Assistant
6. digital marketing
7. Adobe Acrobat
8. retail sales
9. google analytics
10. Content Management System (CMS)

Knowing how to write a press release is currently a must-have skill, but LinkedIn predicts that becoming an expert in social media and content marketing will prepare marketers for the future.

With that said, these are marketing skills growing rapidly request:

1. Instagram
2. content marketing
3. creative problem solving
4. brand awareness
5. branding
6. foot suite
7. adobe premier pro
8. marketing automation
9. customer experience
10. Facebook marketing

In the job market, employment has a lot to do with supply and demand.

LinkedIn identified marketing skills as: Best supply and demand ratio.

These are arranged in order, with higher skills having more supply and lower skills having less supply.

1. digital marketing
2. advertisement
3. Social media
4. data science
5. Graphic design
6. product marketing
7. Corporate communication
8. sales operations
9. web development
10. write in

Related to the above, these are biggest skill gap Digital marketing:

1. digital strategy
2. Omniture
3. link building
4. search ads
5. Off-page SEO

To fill the skill gap, many LinkedIn members take advantage of the site’s free learning courses.

I can’t list them all here, but it’s worth noting that “SEO Foundations” is the 4th most popular marketing course on LinkedIn.

Here are some other highlights from the report on SEO as an in-demand skill:

“…search marketing is on the rise, and SEO continues to be a central focus of marketing strategies, especially as voice search has penetrated customer habits…

…Paid search and search engine marketing are also on the list of top skills sought after by employers. Skilled in digital strategy, Omniture, link building, and off-page SEO can be a coveted asset. ”

high demand marketing jobs

We’ve seen marketing skills in high demand. Now let’s take a look at some of the jobs you can get with those skills.

These are currently the top 10 most in-demand marketing jobs.

1. digital marketing specialist
2. Digital Account Executive
3. social media manager
4. digital marketing manager
5. copywriter
6. Marketing Associate
7. account supervisor
8. marketing assistant
9. digital strategist
10. marketing manager

For more information on this year’s most in-demand jobs, see the following resources.

LinkedIn report details

This information is based on internal LinkedIn data – Total NAMER Jobs in Marketing Posted on LinkedIn from March 30, 2020 to September 29, 2020 and September 30, 2020 to September 2021 Based on comparisons up to March 30, 2019.

Source: LinkedIn Marketing Solutions Blog