Mark Hardgrove is Hossis a white label SEO firm located in St. Petersburg, Florida. INC 5000 2017, 2018, 2019 & 2020.
Getty
If you run your business using online components, there is no better time to check your backlinks. I like to start the new year with this task, but it’s never too late.
Think of backlinks as the fuel that drives your online rankings. These are one of the most powerful ways to boost your SEO.
We all know how 2020 has impacted ecommerce. Online shopping has grown steadily over the years, but according to the U.S. Department of Commerce, e-commerce sales in the U.S. have increased by more than 30% in the first few months of 2020. . This reached $211.5 billion in the second quarter alone, with e-commerce now accounting for 16% of his total domestic sales.
If you want your business to be competitive in this new environment (with good SEO to improve your position in search rankings), an optimized website is very important. So how do backlinks fit in?
Understand the power of backlinks
A backlink is like an endorsement from another page that boosts your ranking, but in reality, backlinks can be hard to come by. In my experience, it’s the most time-consuming and effort-consuming of all his SEO strategies, but often the most rewarding.
When another website publishes content with a link to your website, you get a backlink. The more backlinks you get, the more trustworthy and successful your business is considered, which can improve your search rankings.
Of course, not all backlinks are the same. The goal is to get links from authoritative, high-traffic sites. For example, a backlink from CNN might provide more value than a backlink from a new blog maintained by a single writer in his spare time. Backlinks on your blog are not bad. It just doesn’t benefit from her SEO power for major news networks.
Having strong backlinks makes it easier for search engines to find you. It also serves as a steady source of referral traffic.
The only caveat is that you should check your backlinks regularly, preferably every six months to a year. Websites are constantly changing and links can be lost when pages are edited or deleted. The same applies to your website as you may be providing links to someone else.
How can I check my backlinks?
There are some digital tools that can help you track your backlinks. Most major SEO software (Semrush, Moz, or Ahrefs) provide the necessary tools to monitor your backlinks. Navigating these programs can be difficult for those who don’t know much about SEO.
One free and easy way to check your backlinks is with Google Search Console.After creating an account and uploading your site information, in the menu bar[外部リンク]You can select. It shows you the most linked pages on your site, the sites that provide the most backlinks, and the anchor text used. In case you didn’t know, anchor text is the word or phrase on the page that links to the page.
The information you receive from Google Search Console is basic, but useful to start tracking your backlinks. At the very least, you can find out which pages on your site are being linked to the most so you can market to other websites. Some backlinks are created organically, but most require visiting a website to get them.
When looking for new backlink opportunities, connect with journalists, publish informative guides, write guest blog posts, create shareable infographics, and companies you already have relationships with to request links. Try sending an email to
Set reminders to check backlinks
Whether you schedule a calendar reminder to check your backlinks every January 1st, or you check back every quarter, organize an ongoing system to stay on top of these key elements of your SEO strategy . As head of an SEO company, my recommendation for companies is to hire a full-time digital marketer to manage their online presence or connect with an agency. It can be time consuming, but it is critical to keeping your business competitive in an increasingly digital environment.
The Forbes Agency Council is an invite-only community for executives from successful public relations, media strategy, creative and advertising agencies. am i eligible?
